Client
TATA Consumer
Project
Brand Promotion and Consolidation of Existing Markets
Industry
Consumer Packaged Goods
Services
Brand Experience (Bx)
Content and Creative
Customer Experience (Cx)
Background
TATA is one of India’s leading food & beverage companies, featuring top brands, including TATA Tea, TATA Salt, Tetley, and more. TATA Chemicals and TATA Global Beverages merged to create TATA Consumer Products, placing all consumer products’ interests under one umbrella.Brief
TATA aims at creating an FMCG enterprise aspiring to serve more than 200 million households.Goals
Promote the brand & consolidate growth in existing markets and bring focus on the domestic FMCG Market.Challenge
The new corporate website needed to strengthen TATA’s online presence. This was accomplished by refreshing the brand identity and aligning with the “For Better” philosophy of improving lives through quality products.
A Mobile-First Delivery
Keeping design in mind, BORN focused on building a mobile responsive website that provides a seamless user experience.Re-Branding Identity
BORN aligned the website with the “For Better” philosophy, re-iterating commitment to improving lives through quality products.
Improving Engagement
BORN refreshed the corporate website on Drupal 8.8 to create a more robust user experience.
Modules Library
BORN collaborated closely with Tata’s Consumer design team to create a library of modules to support special offers, campaign pages, templates, and more.
Solution
BORN conducted a technical discovery with the team at TATA Consumer to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure the website uses Drupal’s best set of features. Finally, added responsiveness to the website for a better user experience from any device.Long-term value
Without additional licensing costs, BORN designed a scalable and reusable solution housed on the open-source platform Drupal.Next Case Study – Mondelez
Client
TATA Consumer
Project
Brand Promotion and Consolidation of Existing Markets
Industry
B2C
Consumer Packaged Goods
Retail & Consumer Products
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Innovation
Background
TATA is one of India’s leading food & beverage companies, featuring top brands, including TATA Tea, TATA Salt, Tetley, and more. TATA Chemicals and TATA Global Beverages merged to create TATA Consumer Products, placing all consumer products’ interests under one umbrella.Brief
TATA aims at creating an FMCG enterprise aspiring to serve more than 200 million households.Goals
Promote the brand & consolidate growth in existing markets and bring focus on the domestic FMCG Market.Challenge
The new corporate website needed to strengthen TATA’s online presence. This was accomplished by refreshing the brand identity and aligning with the “For Better” philosophy of improving lives through quality products.
A Mobile-First Delivery
Keeping design in mind, BORN focused on building a mobile responsive website that provides a seamless user experience.Re-Branding Identity
BORN aligned the website with the “For Better” philosophy, re-iterating commitment to improving lives through quality products.
Improving Engagement
BORN refreshed the corporate website on Drupal 8.8 to create a more robust user experience.
Modules Library
BORN collaborated closely with Tata’s Consumer design team to create a library of modules to support special offers, campaign pages, templates, and more.
Solution
BORN conducted a technical discovery with the team at TATA Consumer to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure the website uses Drupal’s best set of features. Finally, added responsiveness to the website for a better user experience from any device.Long-term value
Without additional licensing costs, BORN designed a scalable and reusable solution housed on the open-source platform Drupal.Next Case Study – Mondelez
Client
Burpee
Client
Burpee
Project
Consumer Sales Site Redesign
Industry
Agriculture
B2C
Services
Content and Creative
Customer Experience (Cx)
Background
TATA is one of India’s leading food & beverage companies, featuring top brands, including TATA Tea, TATA Salt, Tetley, and more. TATA Chemicals and TATA Global Beverages merged to create TATA Consumer Products, placing all consumer products’ interests under one umbrella.Brief
TATA aims at creating an FMCG enterprise aspiring to serve more than 200 million households.Goals
Promote the brand & consolidate growth in existing markets and bring focus on the domestic FMCG Market.CHALLENGE
The site required the creation of an extensive user database based on geographic regions and grow zones, new site copy for easy readability, a customized content management platform and a new eCommerce site that can upsell products while utilizing coupon codes and gift cards.
OUR APPROACH
BORN worked to better understand Burpee’s unique customer base through a series of workshops, including tone of voice and branding exercises. The team then co-created a new digital experience featuring a responsive sales site and an extensive resource library for increased customer engagement.
CONTENT MANAGEMENT SYSTEM
BORN designed a customized content management system with regional ordering, sales and promotion options and an improved checkout and shipping page.
NEW SITE MIGRATION
BORN integrated the site with a legacy Microsoft Dynamics ERP and later migrated it to a newly-launched Microsoft D365 ERP.
NEW CASE STUDY – ET Sprayer
Client
TATA Consumer
Project
Brand Promotion and Consolidation of Existing Markets
Industry
B2C
Fashion
Retail & Consumer Products
Services
Brand Experience (Bx)
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
TATA is one of India’s leading food & beverage companies, featuring top brands, including TATA Tea, TATA Salt, Tetley, and more. TATA Chemicals and TATA Global Beverages merged to create TATA Consumer Products, placing all consumer products’ interests under one umbrella.Brief
TATA aims at creating an FMCG enterprise aspiring to serve more than 200 million households.Goals
Promote the brand & consolidate growth in existing markets and bring focus on the domestic FMCG Market.Challenge
The new corporate website needed to strengthen TATA’s online presence. This was accomplished by refreshing the brand identity and aligning with the “For Better” philosophy of improving lives through quality products.
A Mobile-First Delivery
Keeping design in mind, BORN focused on building a mobile responsive website that provides a seamless user experience.Re-Branding Identity
BORN aligned the website with the “For Better” philosophy, re-iterating commitment to improving lives through quality products.
Improving Engagement
BORN refreshed the corporate website on Drupal 8.8 to create a more robust user experience.
Modules Library
BORN collaborated closely with Tata’s Consumer design team to create a library of modules to support special offers, campaign pages, templates, and more.
Solution
BORN conducted a technical discovery with the team at TATA Consumer to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure the website uses Drupal’s best set of features. Finally, added responsiveness to the website for a better user experience from any device.Long-term value
Without additional licensing costs, BORN designed a scalable and reusable solution housed on the open-source platform Drupal.Next Case Study – Mondelez
Client
Delta Faucet
Project
Long-Term Strategic Partnership
Industry
B2B
B2C
Manufacturing
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Experience Management
Background
TATA is one of India’s leading food & beverage companies, featuring top brands, including TATA Tea, TATA Salt, Tetley, and more. TATA Chemicals and TATA Global Beverages merged to create TATA Consumer Products, placing all consumer products’ interests under one umbrella.Brief
TATA aims at creating an FMCG enterprise aspiring to serve more than 200 million households.Goals
Promote the brand & consolidate growth in existing markets and bring focus on the domestic FMCG Market.Challenge
The new corporate website needed to strengthen TATA’s online presence. This was accomplished by refreshing the brand identity and aligning with the “For Better” philosophy of improving lives through quality products.
Personas & Journeys
BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.Re-Branding Identity
BORN aligned the website with the “For Better” philosophy, re-iterating commitment to improving lives through quality products.
Improving Engagement
BORN refreshed the corporate website on Drupal 8.8 to create a more robust user experience.
Modules Library
BORN collaborated closely with Tata’s Consumer design team to create a library of modules to support special offers, campaign pages, templates, and more.
Solution
BORN conducted a technical discovery with the team at TATA Consumer to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure the website uses Drupal’s best set of features. Finally, added responsiveness to the website for a better user experience from any device.Long-term value
Without additional licensing costs, BORN designed a scalable and reusable solution housed on the open-source platform Drupal.Next Case Study – Asian Paints
Client
TATA Consumer
Project
Brand Promotion and Consolidation of Existing Markets
Industry
B2C
Fashion
Services
Content and Creative
Customer Experience (Cx)
Innovation
BACKGROUND
Rado is a world leader in the design and manufacturing of luxury timepieces. Known for their use of cutting-edge technology, innovation and use of fine materials, they were the first watchmaker to create the ‘scratch proof’ watch and one of the first to develop a deep-sea diving watch. Rado has roughly 470 employees and produces about half a million watches a year that are sold in more than 150 countries across 5900 different points of sale.BRIEF
Rado is a globally recognized brand, famous for its innovative designs and use of revolutionary materials to create some of the world’s most beautiful and durable watches. BORN was tasked to redevelop the Rado website, focusing on improving the UI/UX design and content strategy for an enhanced mobile user experience.GOALS
This project aimed to develop the website’s eCommerce functionality and content management, increase brand awareness with updated content and SEO, and migrate the site with customized Drupal functionalities to the Magento2 platform.
CHALLENGE
The website required engineered wire-frames, modules and templates for improved UI/UX functionality, developed site features (contact and special order forms and ‘click & reserve’ page), multiple translated site versions and reimagined brand content.OUR APPROACH
Improved Mobile-Friendly Design
BORN enhanced Rado’s website by overhauling UI/UX and brand content. The team recreated product pages to better showcase and describe the complete product line, including an improved gift page for an upgraded purchasing experience. As a final step, the website was successfully migrated to Magento2.
UPDATED BRAND CONTENT
BORN reimagined how Rado’s products were displayed throughout the website to highlight their first-class style and design while optimizing the brand story through SEO and content strategy.
Modules Library
BORN collaborated closely with Tata’s Consumer design team to create a library of modules to support special offers, campaign pages, templates, and more.
OUTCOME
BORN created a redesigned website for Rado that tells the brand story using conversational, inspirational and engaging content, leading to improved customer engagement. The website offers customers a better purchasing experience, including an updated gift page featuring visual sizing. These upgrades allow further upselling, including improved personalization, engraving and specialized ordering.
Next Case Study – Fastrack
Client
TATA Consumer
Project
Brand Promotion and Consolidation of Existing Markets
Industry
Healthcare
Services
Brand Experience (Bx)
Content and Creative
Customer Experience (Cx)
Background
TATA is one of India’s leading food & beverage companies, featuring top brands, including TATA Tea, TATA Salt, Tetley, and more. TATA Chemicals and TATA Global Beverages merged to create TATA Consumer Products, placing all consumer products’ interests under one umbrella.Brief
TATA aims at creating an FMCG enterprise aspiring to serve more than 200 million households.Goals
Promote the brand & consolidate growth in existing markets and bring focus on the domestic FMCG Market.Challenge
The new corporate website needed to strengthen TATA’s online presence. This was accomplished by refreshing the brand identity and aligning with the “For Better” philosophy of improving lives through quality products.Visual and brand identity
BORN explored multiple visual solutions and themes to reimagine what medical care looks like and how it can support the brand’s main value proposition: To provide unparalleled, personalized medical care dedicated to just 50 families per physician.
A Mobile-First Delivery
Keeping design in mind, BORN focused on building a mobile responsive website that provides a seamless user experience.
