Very few marketing agencies do technology well; and conversely, many tech companies do not really understand marketing. The distinct duality of these worlds – marketing and tech – is eroding. We bring them together in a manner where marketing effectiveness is hugely amplified by technology.
- Technical Roadmaps
- Platform Selection
- Tech Process
- Experience Management
- Feature Value Matrix
We help businesses make informed platform decisions.
A feature value matrix or ‘FVM’ is a BORN proprietary framework that allows clients to make informed platform comparisons. Our FVM comes in the form of a list of business requirements presented in a matrix format to assess the following:
- A ‘topic’ of epic that discusses a key subject (Module)
- The feature itself (Feature)
- Value or importance of the feature or simply a self-evident description (Feature Description)
- 5C assessment which is how this feature is addressed by a platform, via customization or simply out-of-the-box
The 5C Analysis Methodology
Conform We identify requirements that can be supported to conform to Out-of-the-box features in a platform.
Configure BORN identifies requirements that can be supported through configurations made to the platform.
Customize We determine the necessary customizations that will need to be built into the platform.
Compromise The integration of 3rd party tools.
Connect Identifying all requirements that are supported through integration.