Together with our clients, we create user experiences that make people’s lives a little better. We use data and human insight to drive our design thinking. We redesign people’s relationships with the world around them. Informed by strategy and realized by design, we challenge conventional assumptions to create disruptive, digitally-driven experiences.
Key Services
Persona Development
Personas are fictional characters that are used to represent the different types of customers who interact with your brand. They help us better understand customer goals, needs, feelings, influences, and frustrations.
Journey Mapping
Customer journeys tell the story of personas as they experience your brand across touchpoints. We use them to better understand the personas’ actions, thoughts, feelings, and pain points as they try to achieve their goals, looking for opportunities to improve their experience.
Information Architecture
We create an information architecture that focuses on organizing, structuring, and labeling content in an effective way. The goal is to ensure that the navigation is helping users find what they are looking for.
Usability Testing
We validate that the experience is meeting users’ needs by testing the usability of the designs we create. We present representative users with scenarios and ask them to complete tasks, all while looking for any areas of confusion, lack of progress, and drop-off points in order to probe into why this is happening.
- User Research & Site Analytics
- Tree Testing & Card Sorting
- Sitemaps & Information Architecture
- Persona Development
- Journey Mapping
- Wireframing & Prototyping
- Strategic Roadmaps
- Heuristic Evaluation
- Competitive Analysis
- Website Accessibility
