Physical Design (Px)

We reinvent physical CX from concept, launches, to customer engagement at every level.

The digital economy is nothing without the physical world.

Exceptional CX doesn’t start and stop with digital. At BORN, we understand that today’s customer can engage with a brand in upwards of 15 channels–including both digital and physical touchpoints.

Leveraging the capabilities of our delivery partner Pininfarina, we design and deliver physical experiences that harmonize seamlessly with digital to deliver the best CX possible. We reinvent across all areas of physical innovation: concepting, validating, and launching physical products and in-person interactions to fully engage customers at every level. We rely on competencies that run from the physical to the digital, from automotive to industrial design & architecture.


An icon synonymous with exceptional design

BORN offers physical design services through our sister agency, Pininfarina. As one of the most iconic names in the industry, Pininfarina is renowned for designing and developing physical experiences and retail cx that delight people and drive measurable results.

Physical Design Capabilities

Product Design & Launch

Ideate, create, and launch innovative new products and physical design to transform the retail customer experience.

Product & Service Enhancement

Improve business performance by progressively enhancing existing CX strategy and retail shopping experience.

Product Reinvention

Regenerate existing product and experience design to meet changing market and customer needs and become a leader in the CX space.

Related Services

Service Design (Sx)

Connecting business goals with design strategy for powerful experiences in the digital and physical world.
Service Design (Sx)

Customer Experience (CX)

CX is a key differentiator in commerce, and its mastery is something we consider essential in the new digital economy.
Customer Experience (CX)


Delivering human-centered experiences that matter.