Delivering Exceptional Biotechnologies
Behavioral Experience (Be)
BackgroundAmgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California that delivers pharmaceutical product lines like Neulasta and Enbrel.
BriefAmgen came to BORN to capture the international scope of their clientele. They sought an end-to-end agency that could blend their diverse array of international content and funnel users to the right country-specific experience based on where they were located.
GoalsHelp funnel the right people to the right content with over 25 country-specific sites. Deliver multilingual content based on preset visitor preferences. Create a dynamically personalized experience based on visitor actions on the site.
One of our biggest challenges was to ensure content was distributed by appropriate channels based on visitor location. For example, Amgen needed to serve videos from Weibo to visitors from China instead of YouTube because of local regulations.