![](https://static.borngroup.com/uploads/2020/09/hotelicon_hero-1440x0-c-default.jpg)
Client
Hotel ICON
Client
Hotel ICON
Project
Hotel ICON
Industry
B2C
Travel & Hospitality
Services
Brand Experience (Bx)
Service Design
![](https://static.borngroup.com/uploads/2020/09/hotelicon_desktop1-1280x0-c-default.jpg)
Background
Hotel ICON, an upscale hotel in Hong Kong, offers travelers a new look at hospitality by offering luxury comfort and vibrant dining choices.Challenge
BORN was approached to re-imagine Hotel ICON’s online presence and capture its passion for local culture and contemporary design.Goals
Design a fully responsive, multi-language website that showcases the hotel’s iconic architecture, designer suites, and celebrated cuisine.Mobile-First Approach
BORN took a mobile-first approach in order to create an effective delivery of product, inspiration, and brand content.
![](https://static.borngroup.com/uploads/2020/09/hotelicon_mobile1-290x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/hotelicon_mobile2-290x0-c-default.jpg)
Content Curation
BORN used engaging content and photography to reflect the ambiance and luxurious experience the award-winning hotel offers its guests.
![](https://static.borngroup.com/uploads/2020/09/hotelicon_desktop2-1280x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/hotelicon_desktop4-1-1280x0-c-default.jpg)
Enhancing the Booking Experience
Users were met with a seamless booking experience, allowing them to quickly and easily book their next adventure with the hotel.
![](https://static.borngroup.com/uploads/2020/09/hotelicon_desktop5-1280x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/hotelicon_desktop6-1280x0-c-default.jpg)