Big Bus


Big Bus


Big Bus Tours



Travel & Hospitality


Commerce Enablement

Content and Creative

Customer Experience (Cx)


Big Bus Tours is the largest operator of open-top sightseeing experiences in the world, with a presence in 18 cities across three continents. Each open-top bus tour provides a hop-on, hop-off facility at a variety of interesting locations and offers additional complementary experiences for each city tour.


BORN was approached to transform Big Bus Tours online customer journey for their worldwide customers. This included a complete redesign of their global website, online booking platform, and content across 18 cities.


Inspire customers on city tours. Sell tickets, and increase conversions. Provide city orientation. Upsell attractions.

Our Approach

We designed and built a fully responsive, multi-language, a multi-currency website on Magento 2 to inspire customers to take a tour, sell tickets, provide city information, and upsell attractions.

Creating the adventure

Our goal was to create an immersive online adventure for customers, ensuring they were inspired with engaging content and educational information while planning their trips. We assisted in creating a new digital strategy, designed a digital style guide, produced & curated new content, all within a seamless UX journey.

Discovering New Cities

Users are treated to educational information on each city, further immersing them in the new location.


A mobile-first approach was key in delivering an all-new innovative experience that immerses the consumer into buying tickets while they’re on-the-go.

The Results

Mobile Traffic up
+ 53 %
Overall site traffic up
+ 40 %
Mobile conversion up
+ 50 %