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Client

Condé Nast

Client

Condé Nast

Project

Condé Nast

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Innovation

Research

Strategy and Consulting

Background

Condé Nast is an American mass media company founded in 1909. The company attracts over 164 million consumers across its 19 media brands including Vogue, GQ, GQ Style, Glamour, Traveller, Vanity Fair, Tatler, and House & Garden.

Brief

The UK publishing division of Condé Nast approached BORN, on the back of a long-standing partnership, to produce a series of bi-annual coffee-table publications that showcased leading luxury brands, such as Swarovski, SALT, Werte, and BAKU.

Goals

Produce hardbound coffee table books and their digital counterparts with an exemplary quality of imagery, design, and final print.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.