Case Studies

Explore case studies featuring innovative CX and digital transformation solutions across a range of industries.

Tata Consumer

Brand Refresh

TATA’s brand and online presence evolved and became more aligned with the “For Better” philosophy, reiterating their commitment to improving lives through quality products.

JOANN Fabrics

Upgraded Omnichannel Experience

With recent updates, including a larger focus on BOPIS, JOANN Fabrics’ website easily handled a massive spike in sales (77%) during 2020.

Just Right

Exceptional Side-by-Side Experiences

See how we created a personalized and unique experience leveraging a headless architecture.

Nestlé Gerber

Enabling Personalized Buying Experiences

Discover how we gave Nestlé Gerber the platform and strategy they needed to successfully migrate to Magento and reimagine their digital strategy to achieve lasting results.


Personalization Paired With a Powerful Digital Stack

Bringing brand story together with hallmark commerce for a household staple.

Nestle Starbucks

B2B Innovation for a Coffeehouse Giant

An indomitable household name and coffee chain, Starbucks sought out a powerful B2B solution to enter the new decade.

Mondelez Cadbury Gifting

Revamping the Gifting Experience

Mondelez required a highly intuitive, easy-to-browse experience for both B2C and Corporate Gifting users–and we delivered.

Himalayan Mineral Water

Capturing the Essence of Wellness

Creating a premium digital approach that captured the exotic source of the Himalayan brand.

Sour Patch Kids

Remixing Personalization

Creating a seamless personalized journey for candy-lovers alike with a reimagined online experience.


A Globally-Accessible Redesign

We built a unified website platform for the global tea brand, Tetley, spanning 22 country sites in 15 languages.


A Feature-Rich B2B eCommerce Platform

We brought the distributor-retailer relationship online, allowing for flexibility, ease of online ordering and reduction of operation costs.

Asian Paints

Defining the Home Decor Shopping Journey

Asian Paints sought a complete creative redesign in order to position themselves as a complete home décor solutions brand.


A Content-Rich Experience for an Iconic Food Staple

Giving foodies an exciting new way to discover their favorite hot sauce.


B2B eCommerce for a Global Beverage Leader

An award-winning B2B site for a well-known leader in beverage services.

Merle Norman

Taking Beauty On-The-Go

Creating an eCommerce experience for customers to strengthen relationships and boost franchisees’ sales.

BORN XDS Case Studies

Our case studies span industries, and all B2B and B2C verticals. Explore visionary experience design along with transformative solutions for any technical challenge.