Retail & Consumer Products
Brand Experience (Bx)
Customer Experience (Cx)
BackgroundFastrack is one of India’s most loved youth fashion brands. Known for its irreverent and youthful attitude, the brand offers affordable, fashion-forward accessories such as watches, sunglasses, bags, belts, and wallets. The brand values its ability to constantly reinvent itself and to always deliver what their customers want.
BriefFastrack required a new digital flagship that would take the brand to a whole new level of desirability, especially as they ventured into the smart wearables space. They sought to improve the customer experience with effortless eCommerce capabilities and content aligned to their edgy attitude.
GoalsEvolve the online experience with modernized brand creative. Improve engagement and path to purchase with easy navigation, appealing product presentation and contemporary content. Increase the brand’s stylish appeal while emphasizing its tech-forward nature.
Cross-device capabilities ensured a consistently engaging experience.
Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.
Striking imagery and daring design encouraged fashion-forward users to engage and act.
Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.
Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.