Retail & Consumer Products
Brand Experience (Bx)
BackgroundFraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.
BriefFraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.
GoalsDetermining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.
With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.
Stunning ContentCapturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.
Copy that CharmsFraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.
Cultivating the Experience
We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.