Lindt & Sprüngli
Lindt & Sprüngli Replatform and Redesign
Retail & Consumer Products
Content and Creative
Customer Experience (Cx)
Lindt & Sprüngli AG, more commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known globally for its chocolate truffles and chocolate bars, among other sweets.
Lindt sought assistance in creating a new Commerce and Content ecosystem, which needed to be deployed in more than 20 countries and supporting several languages.
Lindt looked to create a visually engaging environment on Magento 2 to support products from both a marketing and sales perspective. A strong strategy was needed to elevate the product presentation and build a strong link to the rich content.
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.
A Complete Integration
BORN created 5 transactional websites with localized ERP (SAP), stock, warehouse, courier & order tracking integrations. 15 non-transactional websites were added, ensuring that it would be easy to change to transactional in the future.
A global solution was created for product personalization allowing users to create gifts and unique treat combinations based on their preferences.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.