Elementis Digital Transformation
Content and Creative
Customer Experience (Cx)
BackgroundElementis (LSE: ELM) was founded in 1844 and serves as the largest specialty chemicals and personal care businesses, globally. They have extensive operations in the United States, Europe, and Asia.
BriefElementis looked to consolidate their various microsites into one global site that would provide users the ability to access information specific to various markets, investor-related content, and the company’s sustainability efforts.
GoalsConsolidate their various microsites into one global site that would provide users the ability to access information specific to various markets, investors, and their sustainability efforts. Craft a cohesive Content Strategy that included establishing a consistent tone and voice for the company and creating content governance models.
The ChallengeElementis is strictly a content site with no transactional interactions, so it had to be supported by a strong storytelling concept. It was vital to consolidate all of their product data and content into a streamlined format that could be easily accessible.
Creating the StoryBORN helped deliver an effective Content Strategy and UX implementation to bolster client satisfaction and consumer ease of use. The Content Strategy was an essential part of this build, helping to revise, prioritize, and add consistency to their messaging.
The ‘Why Elementis’ component of the site gives an emphasis on the Elementis story, and puts a face to their vision and leadership along with a protected, real-time resource for investor information.
The use of iconography, color and images gave each page visibility, allowing for an easy end-to-end user experience.
Users are met with a seamless, self-service experience when locating a specific ingredient or formula. To create a more engaging experience, we sourced over 1000 images that complimented the brand guidelines and added to the overall look and feel of the site.