Lindt & Sprüngli


Lindt & Sprüngli Replatform and Redesign


Retail & Consumer Products


Commerce Enablement

Content and Creative

Customer Experience (Cx)


Lindt & Sprüngli AG, more commonly known as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known globally for its chocolate truffles and chocolate bars, among other sweets.


Lindt sought assistance in creating a new Commerce and Content ecosystem, which needed to be deployed in more than 20 countries and supporting several languages.


Lindt looked to create a visually engaging environment on Magento 2 to support products from both a marketing and sales perspective. A strong strategy was needed to elevate the product presentation and build a strong link to the rich content.


A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.

Modular Development

A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.

A Complete Integration

BORN created 5 transactional websites with localized ERP (SAP), stock, warehouse, courier & order tracking integrations. 15 non-transactional websites were added, ensuring that it would be easy to change to transactional in the future.

Global Personalization

A global solution was created for product personalization allowing users to create gifts and unique treat combinations based on their preferences.

A Reimagined Experience

The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.