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Client

Makino

Client

Makino

Project

eCommerce B2B Solution

Industry

B2B

Manufacturing

Services

Commerce Enablement

ERP

Technology & Engineering

Background

Makino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market.

Brief

Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.

Goals

Makino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

A New Approach to Checkout

An improved guest checkout gave the Makino team the ability to show personalized recommendations to customers based on their interactions with the site.

Results

Users are now able to peruse items, refer to previous orders, manage their account, and receive customized pricing, all of which was not possible on their previous system. BORN also executed a back-office integration with Makino’s account and database systems to streamline their business productivity and output. The long-term effects of that optimization proved invaluable for Makino, who saw profitable growth as a result.