eCommerce B2B Solution
Technology & Engineering
BackgroundMakino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market.
BriefMakino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.
GoalsMakino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.
It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.