Mondelez Cadbury Gifting
Consumer Packaged Goods
Customer Experience (Cx)
BackgroundCadbury Joy Deliveries aims to bring happiness by wrapping up gift packs to suit all personal and professional gifting needs. With its endless customization options, it targets both corporate and consumers, especially during festive occasions.
BriefAlthough Cadbury is a much-loved brand that caters to many, most of its customers purchased off the shelf in a supermarket and were not aware of their gifting website. A new online experience was requested to excite customers and overcome these challenges.
GoalsRevamp the website to a highly intuitive, easy-to-browse experience for both B2C and Corporate Gifting users. Improve engagement with high customization options and bulk orders for corporate customers. Reduce a high cart abandonment rate to increase conversion with an easy check-out experience. Ensure a seamless shopping experience with robust CRM integration, as every gift is unique to each user.
PersonalizationOver 80% of all orders were personalized, with consumers willing to pay a premium for unique personalization. We enabled new functionality for users to see what their personalized content would look like on their chosen packaging.
Customized DesignConsumers can choose from either a predefined, occasion-based sleeve or design their own personalized message and images.
Each gift is beautifully packaged with the customer’s personal touch- ready for any special occasion.