Tata Cliq





Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)


Tata Cliq is a leading eCommerce company based in Mumbai, India. They specialize in luxury fashion, footwear, and accessories, and have a unique omnichannel marketplace that offers customers the convenience of fast delivery.

Project Brief

Tata Group Cliq wanted to create a multi-category curated marketplace with a differentiated eCommerce business model to support its strong offline presence in the market.


Redesign the Tata Cliq website and facilitate seamless omnichannel experiences that connected online and offline anchors, such as Click & Collect, Ship from Store, returns, and in-store pick-up.

The Challenge

BORN wanted to create an engaging, delightful customer experience with a responsive interface. A seamless integrated approach was required to connect offline and online assets with initiatives such as Click & Collect and Ship-from-Store.

Merging the physical & digital

BORN designed a fully integrated omnichannel solution for a curated marketplace.

Luxe experiences

A sophisticated design and user experience was leveraged to bring out the essence of Tata’s luxury brands.

Personalized Experiences

Tata sets the standard for luxury and lifestyle products, so BORN created a premium, personalized experience to match their standards while increasing engagement.

Value Delivered

BORN designed a flexible and scalable platform for Tata that can accommodate changing needs. The website achieved 200% growth in visits and orders, accelerating them to the top 15 websites in 8 weeks.