Client

Hanes

Client

Hanes

Project

Brand Consolidation

Industry

B2C

Fashion

Retail & Consumer Products

Services

Business Process Operations

Hosting, Maintenance & Cloud

Research

Strategy and Consulting

BACKGROUND

HanesBrands Inc. is a socially responsible manufacturer and marketer of leading everyday basic apparel with some of the world’s strongest apparel brands in the Americas, Europe, Asia, Australia and South Africa.

BRIEF

BORN was tasked with streamlining HanesBrands Global Business by consolidating the software platforms and third-party vendors used across their brands.

GOALS

The goal of this project was to consolidate all brands, Champion, JMS, Maidenform, WonderBra, One Hanes Place, Game 7 Athletics and Balibras, housed under HanesBrands by condensing the number of different software platforms being used to operate each brand’s website while lowering the overall cost of ownership for the client.

CHALLENGE

With several websites operating on monolithic platforms such as IBM Websphere, it was essential to consolidate platforms before their software license renewal in June 2020. As a result of having too many vendors operating different sites, it made running each solution not only disjointed but expensive.

OUR APPROACH

BORN’s strategic approach for HanesBrands was to build a Global Reference Architecture (GRA) that enabled HanesBrands to align their Brands into a Global Standard Platform and further streamline implementations to quickly get websites up efficiently both from a delivery timeline and cost perspective.

OUT-OF-THE-BOX DESIGN

The client looked for a custom design based on the Bulldog framework but went with additional functionality to meet their specific business needs.

LEVERAGING PACKAGIST

BORN created a code repository through Packagist, allowing HanesBrands to share code across brands.

​​PRIORITIZING SITES

BORN gave HanesBrands a global roadmap that would guide them as they migrated from their various platform providers.