Sotheby’s Global Production





Content and Creative


Sotheby’s has been uniting collectors with world-class works of art since 1744. Today, Sotheby’s has a global network of 80 offices in 40 countries and presents auctions in 10 different salerooms, including New York, London, Hong Kong and Paris.


Implement a globally aligned Management program to streamline content photography and image production across North America, Europe, and Asia. Deliver multiple strategic projects with consideration of numerous business capabilities, including performance, creative, production, technology, resourcing, administration, risk mitigation, operations, strategy, and financial reductions.


Improve the supply chain to deliver content to the web and aid in the migration from paper-only catalogs to digital content sales. Standardize processes, workflows, and technology and improve remote collaboration, and working; through a series of change management initiatives. Improve the quality and consistency of production whilst reducing correction cycles. Achieve faster speed-to-market by reducing production cycle times and utilizing a globally balanced team.


As the newly awarded vendor, BORN had to rapidly build trust from a variety of global stakeholders whilst delivering immediate content needs and its proposed long-term digital-first roadmap.

Strategic Transformation

BORN’s solution centered on premium quality image production, global consistency of services, and intuitive innovation. Our team customized a content production and management solution to cater to the demands of the global auction house.


Resources, technology, processes, and workflows were aligned across Sotheby’s delivery centers enabling real-time visibility of projects. We defined and implemented globally-aligned production schedules with strict quality metrics.


BORN established a total of 31 dedicated product photography studios manned by highly-seasoned expert photographers. From these studios BORN services 90 Sotheby’s locations across 40 countries, delivers a minimum of 250,000 high-quality images yearly.

Long-Term Value

BORN has continued to be Sotheby’s partner of choice for all of its content production requirements, including photography, image manipulation, page design, marketing, and legacy print and distribution.