BORN Group creates websites, digital experiences, and solutions that empower automakers to accelerate the growth of mobility through experience, platforms and data.

Bridging the gap between the physical and digital automotive journey.

Browsing and buying vehicles online has become the new normal, particularly for younger buyers. Ensuring your presence is distinguished online and providing innovative functionalities to make product discovery and payments as seamless as possible are all asks of today’s automotive brands–and we’re ready to deliver. Our expertise spans across different areas of the automotive industry, including automotive web design, automotive web development, and automotive digital solutions.

Unlocking growth across the value chain with integrated digital and physical solutions.


We offer expertise across design, development, validation, prototyping, and manufacturing support for various automotive systems and sub-systems, and achieve delivery excellence to international quality standards. With engineering development centers in the US, Germany, France, China, and India, as well as a focused investment in technology, we are able to build sustainable cost advantages and deliver value through best engineering practices. Our engineering services are an integral part of digital transformation for automotive retail.

Our understanding of global standards and certification requirements, as well as our quality procedures for regulatory safety compliance, allows us to leverage a diverse ecosystem to provide comprehensive auto solutions.

Supply Chain

Our Manufacturing and Automotive expertise is grounded in a mixture of domain, functional, and technical supply chain experts. We deliver detailed process consulting and end-to-end supply chain implementation for the world’s largest auto brands. Our supply chain solutions are designed to support digital transformation for automotive retail.

A central piece is our Vendor Collaboration Systems (VCS), a key tool developed for original equipment manufacturers (OEM) and Tier 1 suppliers. VCS highlights risks in supply and measures supplier performance while enabling interaction between buyers and next tier suppliers.

Physical Design

Bringing auto concepts to life.

Through our delivery partner Pininfarina, we bring auto design to life. Led by the principles of innovation and aesthetic technology, we ensure every aspect of the on-board passenger experience is exceptional. Our physical design solutions are an essential part of automotive industry solutions.

Covering exterior design, interior design, color & trim and UX-UI, Pininfarina leverages timeless beauty and anticipates future trends to conceive masterpieces of modern auto design.

Physical Design (Px)

Our experts offer proven implementation and product expertise across all aspects of manufacturing, including automotive manufacturing process, shop floor controls, and automation, enterprise asset maintenance, manufacturing operation management, as well as planning, scheduling, and product sequencing.

These talents come together in our advanced distribution management systems (ADMS), which engage manufacturing execution systems (MES), vehicle planning & scheduling, and vehicle sequencing.

Sales & Warranty Management

We leverage deep experience in-vehicle management systems, brand management, CRM, dealer management solutions, used car systems, and online-buying systems to deliver end-to-end services.

We have service offerings around warranty management, parts ordering, and inventory management, as well as regulatory compliance. Similarly, we offer a productized solution in warranty management that covers the entire warranty process developed in PEGA.

Automotive Web Design & Development

Match the design of your auto services with equally stunning websites, mobile apps, and other digital properties.  We offer best-in-class UX/UI design, content strategy, and web development services to bring your digital solutions to the forefront of the automotive industry.

Industry Services

Warranty Costs

Our automotive industry solutions are designed to optimize warranty management. We reduce warranty costs through a combination of platform technology, engineering, and outsourcing of claims process handling.

Aftermarket Revenue

We offer a complete assessment of the strategies, capabilities, and infrastructure required to boost aftermarket revenues. Our Connected Car IOT platform and eCommerce and service tools enable better decision-making and promote touchless transactions.

Sales & Service Journeys

In partnership with our delivery partners Pininfarina, we re-invent the end-to-end sales and service journey, enhancing the connection between customers and dealerships.

Product Development

We offer Auto OEM’s the capacity and capability to develop new, value-rich products. Our Value Engineering philosophies enable existing products to be revised and improved for greater value delivery.

Related Services

Customer Experience (CX)

Stand out in the modern marketplace with a purpose-driven customer experience.
Customer Experience (CX)

Service Design (Sx)

Connect business goals with design strategy for powerful experiences in the digital and physical world.
Service Design (Sx)


Building intuitive, useful and accessible eCommerce solutions that power the transaction.