Lifestyle-driven storytelling and commerce experiences.
Connecting commerce, content and creative to create exceptional brand experiences.
The paradox of choice, with little in the way of differentiation between products or brands, can leave the buyer undecided–leading to procrastination or ill-informed purchases that lead to high return rates, negative reviews, low ratings, and ultimately poor loyalty and advocacy. BORN brings a fresh and proven approach to this paradigm, with a unique blend of exceptional creative and compelling lifestyle-driven storytelling, delivered across a frictionless award-winning eCommerce experience.
Creativity is far more than beautiful visual content; it is a science. It needs to drive excitement to build brand awareness, customer loyalty, and ultimately advocacy.
BORN’s creative teams work tirelessly to understand a client’s brand values and ethos in order to create the ultimate empirical “lifestyle” shopping experience, with careful consideration given to color palettes, typography, and layouts to resonate with the target audience.
The way that content is being consumed continues to evolve at an unprecedented rate, with buyers demanding highly personalized, content-rich experiences 24/7 across all channels. Retailers and brands continue to struggle with the delivery of relevant, personalized messaging at scale, velocity, and quality.
BORN provides comprehensive services to solve these challenges–encompassing high-end catwalk video, lookbook photography, virtual changing room experiences, editorial copywriting, and engaging digital marketing campaigns.
A transactional website, mobile shopping experience, social interaction, or digital marketing engagement will be highly ineffective unless the overall experience is orchestrated correctly. Bringing creative, content, and commerce seamlessly together is a key differentiator for BORN.
Solving age-old challenges such as “try before you buy” can now be considered through new technologies such as Augmented Reality (AR) and Virtual Reality (VR) to showcase products in a new virtual shopping world. We also leverage voice search and chatbots to help to improve customer communication.
