Red Bull is not just an energy drink — it's a lifestyle. Founded in 1987 by Dietrich Mateschitz, the company created a new product category with functional drinks inspired by East Asian culture. But it wasn't just Red Bull’s product that made them stand out — it was its unique marketing concepts and partnerships.

With over 130 years of British heritage, Smythson embodies timeless luxury in leather goods. The brand has built a world where individuals can indulge in sophistication and versatility while keeping their individuality. To this day, the brand aims to create a legacy of exceptional luxury leather goods curated for extraordinary people.

Penhaligon's is a British perfume house founded in the 1860s by William Henry Penhaligon, appointed Court Barber and Perfumer to Queen Victoria. Today, Penhaligon’s (part of PUIG) is still crafting exquisite perfumes that capture the essence of British elegance and refinement.

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The banking sector has experienced significant changes over the last decade due to new technology, evolving customer expectations, and increasing competition from fintech firms. To stay competitive in the dynamic landscape, banks must strategically adapt their core infrastructure, product offerings, and digital approach to create a truly customer-centric experience. This article examines five pivotal trends […]

May 1st, 2023 – New York, NY – BORN Group (a Tech Mahindra company), is excited to announce the hiring of CEO Mr. Sunil Karkera. Mr. Karkera will be replacing BORN Group founder and CEO Mr. Dilip Keshu. About Mr. Karkera:Sunil is a designer, engineer, and successful entrepreneur with over two decades of experience in customer […]

In the rapidly evolving landscape of ecommerce, leveraging first-party data has become paramount in delivering exceptional customer experiences. BORN XDS, as the leading ecommerce agency, is proud to announce our new capacity and service designed to help brands succeed by harnessing the power of customer data platforms (CDPs). With BORN’s award-winning global expertise and experience […]