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Best practiceseCommerce
It is essential for any designer to understand customer psychology in building a solid visual brand and digital experience. While design aspects such as typography, imagery, and color scheme play a huge role in branding, it’s also important for brand’s to gather data revolving around a customer’s online experience – including what pages they visit, […]
Best practiceseCommerceExperience
“We are in the midst of a seismic shift in business and society.  Understanding platform strategy will be vital to grasp tomorrow’s economic model.”* –Aditya Basu, Strategy & Marketing – CEO Office. As tectonic shifts sink continents and elevate swamps into mountains, the tsunamis unleashed leave those in their path with a single question: how […]