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Best practiceseCommerce
Hyper-personalization is often considered to be the ultimate ambition for brands and businesses. However, providing extraordinary levels of personalization to each individual as they interact with marketing, retail, or in the wider realms of customer experience, assumes a level of prior knowledge that is extremely challenging to achieve, even with today’s big data capabilities. A […]
Best practiceseCommerceExperience
The content that goes behind selling a product has rapidly scaled over the past decade, with more and more features to capture user-generated content and professional footage to sell products. This trend has been styled Visual Commerce and is a key part of the buyer’s journey – approximately 75% of internet users search for visual […]
Best practiceseCommerce
By: Roshan Idnani Online marketplaces are the future. In 2020, enterprise marketplaces grew at double the rate of overall eCommerce, with growth topping 81% year-over-year in Q4 – proving the clear utilization of online marketplaces in creating revenue and expanding horizons. Brands should consider an online marketplace for many reasons including, reaching a broader demographic, […]
BORN Group (www.borngroup.com), an award-winning global agency that combines creative design, content production, and eCommerce services, is thrilled to announce their partnership with Everscore, a new cannabis marketplace that connects curious consumers to innovative brands and products.  “BORN Group emerged as the best partner to help Everscore realize it’s vision for what’s possible in the cannabis industry”, said Jeff Sampson, Founder & CEO […]
Best practiceseCommerce
In 2016, Pokémon Go drew millions of individuals around the world into the streets to ostensibly play a game that simultaneously familiarized them with location-based services and augmented reality (AR) technology.  What was once a gimmick in apps such as Snapchat and Instagram to add real-time special effects, transformations or filters to pics – bunny […]