Accelerators | BORN Group https://www.borngroup.com Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences. Fri, 27 Jan 2023 15:11:28 +0000 en-US hourly 1 https://static.borngroup.com/uploads/2020/10/cropped-favicon-32x32.png Accelerators | BORN Group https://www.borngroup.com 32 32 Adler https://www.borngroup.com/adler/ Tue, 24 Jan 2023 22:16:04 +0000 https://www.borngroup.com/?page_id=25174
BORN Adler
Adler

BORN’s commercetools Accelerator

Bootstrap your composable commerce initiative

commercetools embodies next-generation commerce, enabling merchants to tailor and scale experiences to the exact needs of their business and customers. 

 

With a solution built on the four “MACH” principles (Microservices, API-First, Cloud-Native, Headless), merchants across B2B, B2C, and D2C can move faster, make buying processes smarter, and meet customers at every touchpoint. 

BORN’s commercetools accelerator, Adler, bootstraps your composable commerce initiative by delivering value with:

  • Prepared customer experience look & feel, allowing for some configuration;
  • Prepared frontend-as-a-service integration;
  • Tried and tested partnerships;
  • Additional capabilities and functionalities.
BORN Adler

A Quickstart Solution

At BORN, we’re constantly developing our accelerators.

As a Premier commercetools partner, BORN is at the forefront of being able to offer the Adler accelerator to our merchants.

With Adler, our merchants experience an accelerated launch timeline on a conservative budget.

 

Frontend-as-a-Service

• Easy-to-use UI library
• Business user interface to build pages using pre-built components
• Preview capability

Headless Content Management System (CMS)

• Omni-channel content management
• Modular content
• Releases
• Localization
• Business user collaboration

Localization

• Globalization management
• Website localization
• Machine translation

Digital Asset Management (DAM)

• Upload & store
• Google-style search
• Share & distribute
• Manage & organize
• Business user collaboration

Credit card payments

• Accept payments online
• Store payment data

Search

• Find what users are looking for
• Discover new products

Product Information Management (PIM)

• Organize product data
• Business user collaboration
• Enrichment
• Promotion

Personalization

• Marketing automation
• Intelligence and orchestration
• Omni-channel
• Promotion

Fraud Prevention

• Fraud protection and abuse prevention
• Account protection and payment optimization

The post Adler first appeared on BORN Group.]]> Lucky Brand https://www.borngroup.com/work/lucky-brand/ Fri, 24 Sep 2021 15:14:57 +0000 https://www.borngroup.com/?page_id=22054 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

B2C

Fashion

Services

Accelerators

Brand Experience (Bx)

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Lucky Brand first appeared on BORN Group.]]> Brooks Brothers https://www.borngroup.com/work/brooks-brothers/ Wed, 09 Mar 2022 19:27:56 +0000 https://www.borngroup.com/?page_id=24386

Client

Brooks Brothers

Client

Brooks Brothers

Project

Modernizing the eCommerce Experience

Industry

B2C

Retail & Consumer Products

Services

Accelerators

Brand Experience (Bx)

Content and Creative

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

OUR APPROACH

BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns. The team’s approach included implementing flexible designs, updating the brand story, customizing the product detail page, creating two adaptable category landing page templates and designing loyalty rewards landing page.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

BOPIS Integration

The team customized the product detail page with BOPIS capabilities to best illustrate relevant product variants and purchasing options.

Landing Page Templates

BORN created two adaptable category landing page templates that highlight product details and fits and accommodate existing and future assortment needs.

Loyalty Rewards

The team designed the loyalty rewards landing page, sign up/sign in flow, and redemption experience to inspire excitement and repurchasing for all customers.

Shopping Experience

BORN streamlined the shirt buying experience by designing a PLP page with filters that direct users to “their” perfect shirt.

The post Brooks Brothers first appeared on BORN Group.]]> Cito https://www.borngroup.com/services/customer-experience/content/cito/ Mon, 20 Jul 2020 19:49:08 +0000 http://www.borngroup.com/?page_id=1889
Content Strategy Cito
Adler

BORN’s commercetools Accelerator

An end-to-end solution for your content management needs.

Cito is a fusion of technologies from BORN and CanvasFlow, a fresh and dynamic mobile-first publishing agency. This award-winning suite of tools delivers end-to-end marketing and editorial workflow solutions, through a secure multi-tiered front end, encompassing comprehensive reporting dashboards and 24/7 support.

Benefits: 

The result is a highly responsive mobile content distribution solution capable of streamlining often complicated production workflows – delivering content to print, web, app, and social channels.

Features: 

• Cito product suite (publish, ARK, flow & manage)
• End-to-end workflow transparency
• Web-based, easy setup, user-friendly, responsive
• Print production toolset
• Publication administration & collaboration tools
• Content Management: tagging, ingestion, search, sharing
• HTML, web-based future-proofing, customizable solution
• Adobe API

Services
Details
Secure Digital Asset Transfer
Timer-based count down interface, with ability to manage work packets through embedded metadata tags or free-type instructions.
Digital Asset Management
Integrated and customizable DAM solution, Automatic/manual metadata tagging of images, Search functionality and Permissions based access.
Editorial Page Management
Integrated digital publishing solution, Secure, tiered, permissions access and rights, Soft proofing tools, Full version control and Device and platform agnostic.
Artworking & Production Workflow
Live production status tracking, Ability to integrate with other systems, Pre-flight checking as a standard and Automated final delivery of approved files.
Advertising & Campaign Management
Integrated preflighting tool, Fully customizable size parameters for different publications, No plug-ins required and Ability to submit adverts directly into Publish, or forward to final destination.
Soft Proofing Solution
Integrated soft proofing tool with the ability to review, annotate and approve images, advertisements, or pages, Permissions based access with full audit trail.
Digital Magazine Solution
Ability to embed active hyperlinks, YouTube videos, images and audio clips, Publish or syndicate issues, Share final digital editions and Solr Search function.

Related Industries

Luxury

Elevating prestige brands through meaningful content, creative & commerce.
Luxury

Retail & Consumer Products

Staying ahead of changing consumer demands.
Retail & Consumer Products

Electronics & Equipment

Engineering solutions that evolve with ever-changing consumer demand.
Electronics & Equipment
The post Cito first appeared on BORN Group.]]> Bulldog https://www.borngroup.com/services/customer-experience/adobe/bulldog/ Mon, 20 Jul 2020 14:01:40 +0000 http://www.borngroup.com/?page_id=1907
Adobe Bulldog
Adler

BORN’s commercetools Accelerator

Easy. Affordable. Powerful.

 

Meet Bulldog 2.0–our exclusive accelerator for the Adobe Commerce platform. Built to quickly launch your B2B or B2C eCommerce site, Bulldog comes rich with features without sacrificing quality and budget.

With unparalleled flexibility at a low price-point, Adobe Commerce is a future-proof solution that businesses of every size around the world rely on. Though it may be tempting to select a lightweight SaaS solution when working with a limited budget or short timeline to launch, that type of solution lacks the scalability needed to grow with your business.

 

Adobe Bulldog

Bulldog 2.0 is now an Adobe Accredited Solution.

Benefits

All features in Bulldog 2.0 are plug and play–BORN will identify the perfect combination to elevate your commerce shop and truly maximize online conversions for an incredible ROI.

  • Custom High Fidelity Theme & UI Library
  • Help Desk
  • Blog
  • Store Locator
  • Pre-Built Elastic Product Search
  • Social Login (Facebook, Google, Twitter)
  • Replenishment Orders & Subscriptions
  • Product Parts Finder
  • Product Feed For Google Shopping
B2B Enhancements
  • Account Management
  • Order Attribute
  • Quotes, Orders & Replenishment Orders
  • Product Alerts & Back Order
  • Payment Restrictions
  • Order Notes and Prioritization
  • B2B Permissions Structure

Related Industries

Luxury

Elevating prestige brands through meaningful content, creative & commerce.
Luxury

Retail & Consumer Products

Staying ahead of changing consumer demands.
Retail & Consumer Products

Electronics & Equipment

Engineering solutions that evolve with ever-changing consumer demand.
Electronics & Equipment
The post Bulldog first appeared on BORN Group.]]> Arctic Fox https://www.borngroup.com/services/customer-experience/ecommerce/salesforce/arctic-fox/ Mon, 20 Jul 2020 13:48:20 +0000 http://www.borngroup.com/?page_id=1894
Salesforce Arctic Fox
Adler

BORN’s commercetools Accelerator

Bootstrap your composable commerce initiative

commercetools embodies next-generation commerce, enabling merchants to tailor and scale experiences to the exact needs of their business and customers. 

 

With a solution built on the four “MACH” principles (Microservices, API-First, Cloud-Native, Headless), merchants across B2B, B2C, and D2C can move faster, make buying processes smarter, and meet customers at every touchpoint. 

BORN’s commercetools accelerator, Adler, bootstraps your composable commerce initiative by delivering value with:

  • Prepared customer experience look & feel, allowing for some configuration;
  • Prepared frontend-as-a-service integration;
  • Tried and tested partnerships;
  • Additional capabilities and functionalities.
Salesforce Arctic Fox

A Quickstart Solution

At BORN, we’re constantly developing our accelerators.

As a Premier commercetools partner, BORN is at the forefront of being able to offer the Adler accelerator to our merchants.

With Adler, our merchants experience an accelerated launch timeline on a conservative budget.

 

Frontend-as-a-Service

• Easy-to-use UI library
• Business user interface to build pages using pre-built components
• Preview capability

Headless Content Management System (CMS)

• Omni-channel content management
• Modular content
• Releases
• Localization
• Business user collaboration

Localization

• Globalization management
• Website localization
• Machine translation

Related Industries

Luxury

Elevating prestige brands through meaningful content, creative & commerce.
Luxury

Retail & Consumer Products

Staying ahead of changing consumer demands.
Retail & Consumer Products

Electronics & Equipment

Engineering solutions that evolve with ever-changing consumer demand.
Electronics & Equipment
The post Arctic Fox first appeared on BORN Group.]]>