Customer Experience (Cx) | BORN Group https://www.borngroup.com Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences. Thu, 30 Nov 2023 06:08:56 +0000 en-US hourly 1 https://static.borngroup.com/uploads/2020/10/cropped-favicon-32x32.png Customer Experience (Cx) | BORN Group https://www.borngroup.com 32 32 Pantaloons https://www.borngroup.com/work/pantaloons/ Fri, 15 Apr 2022 14:58:34 +0000 https://www.borngroup.com/?page_id=21808 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Customer Experience (Cx)

Innovation

Research

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.
The post Pantaloons first appeared on BORN Group.]]> Lucky Brand https://www.borngroup.com/work/lucky-brand/ Fri, 24 Sep 2021 15:14:57 +0000 https://www.borngroup.com/?page_id=22054 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Services

Accelerators

Brand Experience (Bx)

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Lucky Brand first appeared on BORN Group.]]> Just Right https://www.borngroup.com/work/just-right/ Wed, 13 Jan 2021 16:55:01 +0000 https://www.borngroup.com/?page_id=20611 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Consumer Packaged Goods

Services

Brand Experience (Bx)

Customer Experience (Cx)

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Just Right first appeared on BORN Group.]]> Oreo https://www.borngroup.com/work/oreo/ Fri, 08 Jan 2021 20:54:46 +0000 https://www.borngroup.com/?page_id=20553 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Oreo first appeared on BORN Group.]]> Nestlé Gerber https://www.borngroup.com/work/gerber/ Fri, 11 Dec 2020 22:25:48 +0000 https://www.borngroup.com/?page_id=20582 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2B

B2C

Consumer Packaged Goods

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Nestlé Gerber first appeared on BORN Group.]]> Popsockets https://www.borngroup.com/work/popsockets/ Tue, 26 Oct 2021 21:00:59 +0000 https://www.borngroup.com/?page_id=23121 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Popsockets

Project

Commerce Cloud Redesign

Industry

B2C

Electronics & Equipment

Services

Content and Creative

Customer Experience (Cx)

Research

BACKGROUND

Founded in 2014, PopSockets is a leader in designing and selling grips, mounts, and wallets for smartphones and personal digital devices. PopSockets sells its products directly to consumers through its eCommerce site and in partnership with brick-and-mortar retailers. In 2018 PopSockets LLC was listed as #2 on the Inc. 5000 list of the fastest-growing companies in America.

BRIEF

PopSockets sought to redesign its current Salesforce Commerce Cloud site to be mobile-optimized and appeal to its target audience through engaging content and user experience.

GOALS

The project aimed to reimagine a responsive, personalized customer experience for PopSockets by leveraging BORN’s creative and content expertise. Our goal was to design a flexible framework for PopSockets to support its new product launches and initiatives.

CHALLENGE

How to better understand PopSockets’ customer base, cater the digital experience to their preferences, and attract a new generation of brand enthusiasts.

SOLUTION

Our approach was to maximize customer lifetime value by identifying key personas, goals and tailoring the purchase experience to their needs. We also partnered with the PopSockets team to develop a new direction for the brand’s global vision to impact social and environmental change while weaving their brand DNA into each customer touchpoint.

BALANCING DISCOVERABILITY & EFFICIENCY

We used our findings from a Card Sorting exercise to overhaul the site’s Information Architecture and redesign the navigation. By reorganizing the site structure and strategically placing copy and images within the navigation, we aimed to seamlessly guide users through PopSockets’ wide assortment of products.

PERSONAS & PERSONALIZATION

We identified four target personas and designed an experience that kept their needs and goals top-of-mind. We also looked for opportunities to serve up personalized content and recommendations for these personas throughout their purchasing journeys. Since PopSockets’ unique products work well together as an ecosystem, we included playful educational moments to illustrate possible combinations and encourage experimentation.

TELLING THE RIGHT STORY

BORN created a high-level content strategy to help PopSockets tell the right story to their target audience. The deliverable included a brand statement and guidelines, tone and voice, content strategies, and a high-level SEO audit for improved search results and page placement on search engines. This equipped the client with the confidence to produce compelling, consistent content in the future.

A FRESH BRAND IMAGE

Our goal was to take a fresh, modern approach to the brand’s visual language while retaining PopSockets’ playful brand identity. The result was a tappable interface with simple, intuitive interactions that lets the youthful energy of the visual elements shine through.

OUTCOME

BORN was able to deliver the site redesign within six months, from discovery to launch. With new features, an updated interface, and refreshed content, PopSockets now offers a more engaging, user-friendly shopping experience.

LONG-TERM VALUE

We plan to continue partnering with the PopSockets team to realize their vision of allowing users to fully customize their bestselling products through an innovative purchase flow.
The post Popsockets first appeared on BORN Group.]]> Tata Consumer https://www.borngroup.com/work/tata-consumer/ Mon, 27 Sep 2021 20:14:48 +0000 https://www.borngroup.com/?page_id=22023 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Consumer Packaged Goods

Services

Brand Experience (Bx)

Content and Creative

Customer Experience (Cx)

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Tata Consumer first appeared on BORN Group.]]> Joann https://www.borngroup.com/work/joann/ Mon, 27 Sep 2021 14:43:01 +0000 https://www.borngroup.com/?page_id=21921 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Consumer Packaged Goods

Retail & Consumer Products

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Innovation

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Joann first appeared on BORN Group.]]> Burpee https://www.borngroup.com/work/burpee/ Wed, 10 Nov 2021 19:37:36 +0000 https://www.borngroup.com/?page_id=23292

Client

Burpee

Client

Burpee

Project

Consumer Sales Site Redesign

Industry

Agriculture

B2C

Services

Content and Creative

Customer Experience (Cx)

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

CHALLENGE

The site required the creation of an extensive user database based on geographic regions and grow zones, new site copy for easy readability, a customized content management platform and a new eCommerce site that can upsell products while utilizing coupon codes and gift cards.

OUR APPROACH

BORN worked to better understand Burpee’s unique customer base through a series of workshops, including tone of voice and branding exercises. The team then co-created a new digital experience featuring a responsive sales site and an extensive resource library for increased customer engagement.

CONTENT MANAGEMENT SYSTEM

BORN designed a customized content management system with regional ordering, sales and promotion options and an improved checkout and shipping page.

NEW SITE MIGRATION

BORN integrated the site with a legacy Microsoft Dynamics ERP and later migrated it to a newly-launched Microsoft D365 ERP.

The post Burpee first appeared on BORN Group.]]> Billabong https://www.borngroup.com/work/billabong/ Wed, 06 Oct 2021 15:17:53 +0000 https://www.borngroup.com/?page_id=21064 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Retail & Consumer Products

Services

Brand Experience (Bx)

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Billabong first appeared on BORN Group.]]>