Strategy and Consulting | BORN Group https://www.borngroup.com Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences. Wed, 28 Jun 2023 05:58:04 +0000 en-US hourly 1 https://static.borngroup.com/uploads/2020/10/cropped-favicon-32x32.png Strategy and Consulting | BORN Group https://www.borngroup.com 32 32 Pantaloons https://www.borngroup.com/work/pantaloons/ Fri, 15 Apr 2022 14:58:34 +0000 https://www.borngroup.com/?page_id=21808 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Customer Experience (Cx)

Innovation

Research

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.
The post Pantaloons first appeared on BORN Group.]]> Hanes https://www.borngroup.com/work/hanes/ Tue, 26 Oct 2021 20:59:49 +0000 https://www.borngroup.com/?page_id=22992

Client

Hanes

Client

Hanes

Project

Brand Consolidation

Industry

B2C

Fashion

Retail & Consumer Products

Services

Business Process Operations

Hosting, Maintenance & Cloud

Research

Strategy and Consulting

BACKGROUND

HanesBrands Inc. is a socially responsible manufacturer and marketer of leading everyday basic apparel with some of the world’s strongest apparel brands in the Americas, Europe, Asia, Australia and South Africa.

BRIEF

BORN was tasked with streamlining HanesBrands Global Business by consolidating the software platforms and third-party vendors used across their brands.

GOALS

The goal of this project was to consolidate all brands, Champion, JMS, Maidenform, WonderBra, One Hanes Place, Game 7 Athletics and Balibras, housed under HanesBrands by condensing the number of different software platforms being used to operate each brand’s website while lowering the overall cost of ownership for the client.

CHALLENGE

With several websites operating on monolithic platforms such as IBM Websphere, it was essential to consolidate platforms before their software license renewal in June 2020. As a result of having too many vendors operating different sites, it made running each solution not only disjointed but expensive.

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

​​PRIORITIZING SITES

BORN gave HanesBrands a global roadmap that would guide them as they migrated from their various platform providers.

The post Hanes first appeared on BORN Group.]]> Just Right https://www.borngroup.com/work/just-right/ Wed, 13 Jan 2021 16:55:01 +0000 https://www.borngroup.com/?page_id=20611 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Consumer Packaged Goods

Services

Brand Experience (Bx)

Customer Experience (Cx)

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
The post Just Right first appeared on BORN Group.]]> ABinBev https://www.borngroup.com/work/abinbev/ Thu, 24 Sep 2020 19:38:14 +0000 https://www.borngroup.com/?page_id=14630 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2B

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.
Challenge

The majority of client data was stored on backend systems, requiring multiple middle-ware APIs to provide relevant data to the commerce platform. Each country had a unique set of stakeholders: integrations teams, business units, backend teams, marketing teams, and PMOs.

Global Transformation

BORN created a core codebase that could address 80% of all global features, reducing the development effort and bringing time to market for each new country down to 6-8 weeks. The commerce platform included localization for country-specific translations and currency.

Laying the framework

Thoughtfully crafted site architecture supported scalability for multiple countries on a single instance of commerce platform, reducing overhead.

Results

ABinBev received accolades for “Best B2B Experience Site” at Magento’s Imagine Awards. 
The post ABinBev first appeared on BORN Group.]]> Condé Nast https://www.borngroup.com/work/conde-nast/ Thu, 17 Sep 2020 16:08:00 +0000 https://www.borngroup.com/?page_id=13022 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Fashion

Services

Brand Experience (Bx)

Innovation

Research

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
The post Condé Nast first appeared on BORN Group.]]> BT https://www.borngroup.com/work/bt/ Wed, 23 Sep 2020 14:03:42 +0000 https://www.borngroup.com/?page_id=14206 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Telecommunications

Services

Customer Experience (Cx)

Experience Management

Innovation

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Challenge

BT was a siloed organization which led to fragmentation across customer channels. Their lack of a channel-agnostic culture meant inconsistencies in experience delivery and variations in service design.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
The post BT first appeared on BORN Group.]]> Ford https://www.borngroup.com/work/ford/ Wed, 09 Sep 2020 21:00:53 +0000 https://www.borngroup.com/?page_id=10682 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

Automotive

B2B

B2C

Services

ERP

Innovation

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Global Transformation

BORN created a core codebase that could address 80% of all global features, reducing the development effort and bringing time to market for each new country down to 6-8 weeks. The commerce platform included localization for country-specific translations and currency.

Challenge

BT was a siloed organization which led to fragmentation across customer channels. Their lack of a channel-agnostic culture meant inconsistencies in experience delivery and variations in service design.

Solution

BORN provides Condé Nast with a 24/7 production model, coupled with CITO, its bespoke collaborative publishing solution. This combination enables Condé Nast the flexibility it needs to coordinate creative input from various sources to produce the final content. CITO enables real-time review, annotation, and approval by all key stakeholders.

Outcome

The final output from BORN encompassed print, digital, and online editions. BORN provides ongoing, high-quality color retouching, design, and page make-up services. These are all channeled through its proprietary flat-plan production solution, CITO.

Long-Term Value

BORN’s long-standing relationship with Condé Nast made us the perfect, go-to agency of record for all Condé Nast premium publications.
The post Ford first appeared on BORN Group.]]> Digi https://www.borngroup.com/work/digi2/ Mon, 24 Aug 2020 17:44:11 +0000 https://www.borngroup.com/?page_id=8752 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Telecommunications

Services

Customer Experience (Cx)

Innovation

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
The post Digi first appeared on BORN Group.]]> Yamaha https://www.borngroup.com/work/yamaha/ Thu, 11 Jun 2020 08:32:36 +0000 http://www.borngroup.com/?page_id=619 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Pantaloons

Project

Enhanced Shopping Experience Through UX/UI

Industry

B2C

Electronics & Equipment

Services

Brand Experience (Bx)

Customer Experience (Cx)

Data Science

Research

Strategy and Consulting

Background

Pantaloons is a division of ‘Aditya Birla Fashion and Retail Ltd.’ (ABFRL). One of India’s most loved fashion brands, with 344+ stores across 170+ towns and cities. Pantaloons offer a versatile collection of retail goods with over 100 licensed and international brands, including their exclusive in-house brands.

Brief

Pantaloons.com is the official online store for Pantaloons in India. BORN was tasked with designing a new eCommerce website for a personalized shopping experience through upgraded UX/UI strategy and mobile app development.

CHALLENGE

Pantaloons’ website required fresh UI designs and an enhanced personalized customer journey through third-party API integration. A mobile app also needed to be developed across multiple devices to improve brand recognition, conversion rates and revenue growth.

Our Approach

The goal of this project was to revitalize the UX/UI through creative discovery and data gathering. The BORN teams utilized technology including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making. This integration of software created a customized shopping experience for increased sales revenue.

Omnichannel Enhancement

BORN developed a new eCommerce site with a fresh UI/UX design and personalized customer journey.

Data Analytics

BORN team utilized Adobe and Clevertap to track user behavior through advanced data analytics.

NodeJs

BORN integrated backend systems through pre-existing APIs and services and developed new APIs using NodeJs.

Decision-Making Software

BORN installed Algonomy (real-time algorithmic decision platform) to deliver personalized content, user search-ability and customized user recommendations.

Experience

The Just Right site captures personalization and superior customer experience–empowering the user at every touchpoint and guiding them to make the best choices for their pet.

Building Over Time

In addition to site functionality, BORN built upon the Just Right solution with brand guidelines, and continuous optimization surrounding the brand’s master data and algorithms.

Long-Term Impact

Just Right experienced an immediate surge in orders placed in the first week of go-live. In addition, the brand is well on its way to surpassing its previous site benchmark. BORN Group continues to support and facilitate expansion through their post-production services offerings.
The post Yamaha first appeared on BORN Group.]]>