Our Bison Framework is a flexible and scalable option for retailers looking for a headless architecture.

The trend pendulum in IT departments has swung from custom development to commercially available off-the shelf products to a hybrid where best of breed products are combined in a manner where the experience offered to a customer is not continuously changed. The “glass” through which a customer engages with a brand stays constant while the plumbing behind is changed when required to produce an evergreen brand experience. We’re proud to have completed over 100 projects that involve “headless” or “side by side”, commerce-led or content-led architectural models.

A headless implementation gives users a streamlined, personalized ‘store experience’ without the hiccup that comes with visiting another room for the eCommerce part of their journey. Merchants are leaning away from traditional commerce and making the jump to headless. Headless provides marketers the tools to merchandise and personalize the customer journey in ways that were previously impossible.

For a headless approach, the front end of your eCommerce shop and the back end are independent of one another or ‘decoupled.’ The content and experience management system is separated from the business logic and functional layer (existing eCommerce stack, integration, and commerce management). This innovative architecture paves the way for ‘Experience-Driven Commerce’ applications that are heavily focused on the use of customer data to optimize and personalize the customer experience and rapidly increase conversions without compromising the integrity of your eCommerce build.

A headless commerce architecture allows for greater speed, flexibility, personalization, and omnichannel capabilities as it divides customer-facing concerns from system-facing concerns. In addition, it allows for tailored development over time.

With Bison, the headless accelerator andexperience platform built exclusively by BORN, you can launch a streamlined B2C or B2B eCommerce shop in under 12 weeks, all at a fraction of the traditional market price. Bison is feature-rich with a digital experience front-end powered by Bloomreach with a robust commerce engine supported by multiple commerce partners.

• Faster time to market
• Lower implementation cost
• Custom User Experience
• Affordable
• Responsive design
• Agility and scalability
• AI-driven search and merchandising
• The ability to build on top of Bison

Bison is an end-to-end solution that integrates multiple moving parts, alleviating the need for the customer to create a digital ecosystem.

• AI-Driven Search
• Product Grid
• Related articles with PDP
• Digital Enrichment of product data within PDP
• Facet management
• SEO
• Fully featured blog
• Store locator
• Content-as-a-Service
• Experience-as-a-Service
• Product alert and backorder

• Fraud prevention
• Payment gateway
• Tax calculation
• Address verification
• Marketing automation
• Fulfillment