Asian Paints


Asian Paints Redesign



Consumer Packaged Goods


Commerce Enablement

Content and Creative

Customer Experience (Cx)


Asian Paints is a market leader in the home décor and lifestyle space with a focus on home painting solutions. They manufacture, sell, and distribute paints, home décor, bath fittings, and other home lifestyle solutions.


Asian Paints sought a complete creative redesign to position themselves as a leading home décor brand that not only offers paints but a wide range of home décor solutions.


Improve the user experience and introduce a mobile-friendly redesign. Enhance product discoverability for all users.

The Challenge

The Asian Paints’ site struggled with the discoverability of its products and services. It was content-heavy and unstructured, so users were unable to navigate the purchasing journey seamlessly.

Defining the Navigation

After a detailed discovery, the BORN team reimagined the information architecture for the Asian Paints’ website and designed an easier way for customers to navigate the site.

Creating an Experience

Products were brought to life with engaging copy and beautiful imagery, helping users decide the best pieces for their home.


The mobile-first approach allowed users to easily plan their next design while on-the-go.


Asian Paints customers were met with a visually stunning site that allowed them to discover the brand’s entire offering and supported their goals–from homepage to checkout.