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Client

AT&T

Client

AT&T

Project

Unified Offer Management Platforms

Industry

B2B

Telecommunications

Services

Performance Engineering

Service Design

Background

AT&T is the world’s largest provider of mobile telephone services and the largest provider of fixed telephone services in the United States through AT&T Communications. AT&T is ranked #9 on the Fortune 500 rankings of the largest United States corporations by total revenue.

Brief

We acted as a major service provider for the new CPOP (circuit preference over packet) offer platform that helped enable AT&T to be a leader in the entertainment & mobility consumer space.

Goals

Our scope included capturing domain-driven design. We coordinated with stakeholders and created a backlog of needed integrations. We needed to expand attribute support in CPC Offer integration and eligibility, power compliance mS foundation, and deliver proactive compliance integration CPC migration.

Challenge

Overall, our implementation roadmap was initially planned for about a year. However, 1.5 years into the journey, AT&T could only migrate the DTVNOW product line. The product line’s performance issues led to an expanded budget, resulting in a lengthy and challenging process.

Strategy and Insight

The paramount strategy throughout the build revolved around implementing a unified offer management platform that supports all product lines (wireless, OTT, DTVNOW, broadband, AT&T, and VOIP). The complexities behind this system produced an interim architecture which helped sync data from the rest of the systems to Commerce Tool.

Solutions

AWS Infrastructure Empowered.

Outcome

The final outcome yielded a solution that allowed AT&T to build AWS infrastructure by their own agenda, as well as enabling commerce tool onboarding to AT&T. This led to an enhanced product catalogue structure, empowering AT&T to help better connect itself with clients.

Long-Term Value

Long-term impact derived from the build mainly was seen in the end to end connectivity online & OPUS functionality in sales and services, that allowed AT&T to further grow in the entertainment & mobility consumer space.