
Client
Love, Bonito
Client
Love, Bonito
Project
Love, Bonito
Industry
B2C
Fashion
Services
Brand Experience (Bx)
Commerce Enablement
Content and Creative
Customer Experience (Cx)

Background
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.