Growing Brand Awareness
Content and Creative
BACKGROUNDET Sprayers, founded in 1997, serves as the largest manufacturer of mechanical drive sprayers globally, branded under the name Apache Sprayers. They distribute through a direct sales force of in-house dealers and independent dealers in North America, Australia, and Ukraine and operate out of a 168,000 square foot headquarters in Mooresville, Indiana.
BRIEFET Sprayers sought an agency of record (AOR) to assist in growing brand awareness, gaining market share in new geo-marketing, and increasing leads through an updated website content strategy, holistic digital marketing plan, and bespoke self-service tool.
GOALSThis project aimed to create an immersive and informational resource for customers, craft a cohesive content and marketing strategy, generate new leads through digital marketing efforts, and design a self-service selling tool that allows users to understand the total cost of owning an Apache.
The site lacked a unified content and SEO strategy and was missing cohesive branding. The existing digital marketing strategy was struggling to improve visits to the site and gain leads. There was also a need for a new total cost of ownership tool, which would allow customers to estimate the cost of owning an ET Sprayer based on their unique customizations. BORN assisted with content, SEO, marketing, image sourcing, DAM creation, wireframes, and web development to tackle these obstacles.
BORN approached this project by offering creative solutions, including designing a self-service tool that enables users to input their farm specifications and sprayer needs to determine the cost of ownership. Our team also engaged in marketing, web development, image sourcing, and content strategy. These efforts saw a positive result, including a 145% increase in Marketing Qualified Leads (MQLs) with a 65% conversion rate, increased social media reach, and overall revenue growth by double digits.