SAP CX Design and Development
Customer Experience (Cx)
BackgroundFounded in 1907, Hillyard is a leading manufacturer and distributor of cleaning and hygiene solutions. In 2010, Hillyard expanded its manufacturing capabilities by building an FDA-inspected manufacturing facility to support its growing skincare business. They later acquired RoVIC, a major east coast janitorial supply distributor.
BriefHillyard’s commercial expansion had outpaced its existing digital presence. To better serve users and enable future growth, they sought an eCommerce overhaul.
GoalsOur objective was to evaluate the existing Hillyard site for eCommerce functionality, performance, and design aesthetics before migrating to the SAP CX platform. Hillyard wanted a robust eCommerce solution that could double as a foundation for future business growth, along with specific B2B functionality that comes with SAP CX out-of-the-box.
Telling the Story
Hillyard is a leader in sustainable cleaning solutions, so it was important we included rich brand content throughout the site to educate both new and returning users on the company’s vision and values.
Maintaining the harmony between the back and front office proved to be a difficult task, with legacy data and ERP systems that had to be integrated.
Order Management Integration
One of the most engaging features added to the build was our Order Management integration. We helped Hillyard track orders, define shipping methods and return processes, complement their ERP order management, and establish visibility to orders for customers.
The SAP CX platform implementation proved to be the centerpiece of the build. BORN conducted a reusability audit of designs to ensure modularity and maintainability, while also aligning innovative front-end design with back-end systems to create a holistic site that could be scalable with further growth. The site earned immediate ROI on its rollout. Hillyard is now regarded as one of the most advanced on the SAP CX platform thanks to its headless integration.