Travel & Hospitality
Brand Experience (Bx)
BackgroundHotel ICON, an upscale hotel in Hong Kong, offers travelers a new look at hospitality by offering luxury comfort and vibrant dining choices.
ChallengeBORN was approached to re-imagine Hotel ICON’s online presence and capture its passion for local culture and contemporary design.
GoalsDesign a fully responsive, multi-language website that showcases the hotel’s iconic architecture, designer suites, and celebrated cuisine.
BORN took a mobile-first approach in order to create an effective delivery of product, inspiration, and brand content.
BORN used engaging content and photography to reflect the ambiance and luxurious experience the award-winning hotel offers its guests.
Enhancing the Booking Experience
Users were met with a seamless booking experience, allowing them to quickly and easily book their next adventure with the hotel.