Customer Experience (Cx)
BackgroundPaul Stuart is one of the oldest and most well-respected names in fashion, offering exclusive and custom-tailored clothing, sportswear, footwear, and accessories for men and women.
BriefPaul Stuart looked to re-platform to Salesforce Commerce Cloud and a complete site redesign to meet users’ needs for a more engaging experience.
GoalsIncrease online revenue and omnichannel abilities, elevate brand perception, and improve the overall UX and site performance.
BORN needed to launch the new Paul Stuart site within an accelerated 4-month discovery-to-launch timeline.
Customer Business Objectives
The site needed to be state-of-the-art and immersive, while delivering modern omnichannel fulfillment solutions that their users expect.
Integrations and Customizations
Paul Stuart required an ensemble of integrated functionalities including gift card access, BOPIS, international shipping, and Google Analytics.