Healthcare & Life Sciences
More than ever, we need innovative healthcare experiences that encourage healthy behaviors, improve outcomes, and reduce costs. At BORN, we use human-centered design, behavioral science, and applied data to discover insights that have the power to drive healthcare change across the entire healthcare ecosystem.
Our healthcare digital transformation models span across different segments and take a human-centered approach to help patients, doctors, hospitals, organizations, communities, and brands.
Healthcare Provider Expertise
We’re proud to have one of the longest standing practices in the industry with solutions that enhance the efficiency of physicians, hospitals, ancillary facilities, clinics, and governmental health bodies and public health organizations.
Our MedTech practice is a partner of choice for global industry majors. We develop next-generation products and technologies through strong domain capabilities in end-to-end medical product development solutions and sustenance engineering support.
Our telemedicine solution helps bridge the gaps in healthcare delivery by providing these services digitally. We have ample experience in building out digital applications with telemedicine capabilities.
We’ve built a successful emergency management and public safety platform to provide integrated emergency response IT solutions across a population of over 850 million.
Using insights to power more efficient solutions in healthcare.
Customer Experience (CX)
Data Science & Experience (Dx)
Cohesive Design Thinking
Content and Creative
BackgroundCigna offers Medicare and Medicaid products as well as health, life and accident insurance coverages primarily to individuals in the U.S. and selected international markets. Cigna engaged with Mad*Pow, our sister agency under the TechMahindra umbrella, for this transformation.
BriefRanked #13 in the Fortune 2020 500 list of largest US corporations by total revenue, Cigna is a healthcare giant that sought out a site redesign to better serve their users.
GoalsCigna sought to completely revamp the user experience of the site, focusing on developing a set of best practices that kept accessibility and health literacy in mind.
During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.