In our behavioral design practice, we analyze the ways people engage and transact in their daily lives across all channels – from retail stores, events and print, to web, mobile, social, and gaming.
A seamless omnichannel experience is the holy grail for consumer brands. But to create an experience people love, brands need to understand and respond to the motivations that drive a consumer to act.
BORN seizes these motivations to design connected customer journeys based on behavioral science across digital and physical channels. We understand how these channels can harmonize to accelerate target audience’s journey, ensuring a smooth experience across every touchpoint that increases conversion.
Design Thinking and UX Design
We develop a deep understanding of the target consumer to guide the design of human-centered products and services. Through empathy-led problem solving we are able to create data-driven, configurable store experiences that cross the physical and digital divide.
The Physical Experience
We harmonize the physical experience with the digital to tap into a consumer’s spoken and unspoken needs, ensuring they enjoy the best CX possible. Personalized service and fulfillment options remain at the top of customer expectations in any digital-physical offering.
Behavior Change Design
Behavior Change Design integrates a broad set of practices based on behavioral, organizational, decision science, motivational psychology, and human-centered design. We achieve effective engagement through target behavior identification and continued testing.
Content Management Systems
An intelligent CMS helps brands deliver engaging content and personalizes the experience based on customer preferences and history. Help customers find products quicker through AI and reduce cart abandonment with CMS solutions from leading platforms.
Related Services
Physical Design (Px)
Client
Amgen
Client
Amgen
Project
Delivering Exceptional Biotechnologies
Industry
Pharmaceuticals
Services
Behavioral Experience (Be)
Experience Management
Background
Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California that delivers pharmaceutical product lines like Neulasta and Enbrel.Brief
Amgen came to BORN to capture the international scope of their clientele. They sought an end-to-end agency that could blend their diverse array of international content and funnel users to the right country-specific experience based on where they were located.Goals
Help funnel the right people to the right content with over 25 country-specific sites. Deliver multilingual content based on preset visitor preferences. Create a dynamically personalized experience based on visitor actions on the site.Challenge
One of our biggest challenges was to ensure content was distributed by appropriate channels based on visitor location. For example, Amgen needed to serve videos from Weibo to visitors from China instead of YouTube because of local regulations.
Strategy & Insight
Using the Sitecore CMS, BORN created a multilingual site that could automatically detect the visitor’s browser preference and serve localized content.
