Behavioral Experience (Be)

Analyzing the ways people engage and transact in their daily lives across all channels – from retail stores, events and print, to web, mobile, social, and gaming.
We leverage behavioral science and motivational insights to create borderless, end-to-end experiences.

A seamless omnichannel experience is the holy grail for consumer brands. But to create an experience people love, brands need to understand and respond to the motivations that drive a consumer to act.

BORN seizes these motivations to design connected customer journeys across digital and physical channels. We understand how these channels can harmonize to accelerate the buyer’s journey, ensuring a smooth experience across every touchpoint.

Commerce Enablement

Our commerce platforms offer valuable behavioral functionalities, such as most popular product & services and cart abandonment insights. We offer Commerce Lead, Side-by-Side and Headless Commerce options across all major platforms, including Adobe, BigCommerce, Elastic Path, SAP, Salesforce, and more.

eCommerce

Digital Marketing

Drive profitable engagement through the strategic use of marketing channels. BORN partners with clients to build and execute a comprehensive digital strategy based on consumer behaviors. Anticipate and meet customer needs across paid media, SEO, social media, email marketing and more.

Digital Marketing

Design Thinking and UX Design

We develop a deep understanding of the target consumer to guide the design of human-centered products and services. Through empathy-led problem solving we are able to create data-driven, configurable store experiences that cross the physical and digital divide.

The Physical Experience

We harmonize the physical experience with the digital to tap into a consumer’s spoken and unspoken needs, ensuring they enjoy the best CX possible. Personalized service and fulfillment options remain at the top of customer expectations in any digital-physical offering.

Behavior Change Design

Behavior Change Design integrates a broad set of practices based on behavioral, organizational, decision science, motivational psychology, and human-centered design. We achieve effective engagement through target behavior identification and continued testing.

Content Management Systems

An intelligent CMS helps brands deliver engaging content and personalizes the experience based on customer preferences and history. Help customers find products quicker through AI and reduce cart abandonment with CMS solutions from leading platforms.

Related Services

Physical Design (Px)

Capturing new customers at every stage of growth with exceptional ergonomics, aesthetics and appeal.
Physical Design (Px)

Content

Creating content that captivates audiences, bringing them closer to your brand.
Content

Creative

Developing beautiful, aspirational experiences that inspire customers.
Creative
Client

Amgen

Client

Amgen

Project

Delivering Exceptional Biotechnologies

Industry

Pharmaceuticals

Services

Behavioral Experience (Be)

Experience Management

Background

Amgen Inc. is a leading American multinational biopharmaceutical company headquartered in Thousand Oaks, California that delivers pharmaceutical product lines like Neulasta and Enbrel.

Brief

Amgen came to BORN to capture the international scope of their clientele. They sought an end-to-end agency that could blend their diverse array of international content and funnel users to the right country-specific experience based on where they were located.

Goals

Help funnel the right people to the right content with over 25 country-specific sites. Deliver multilingual content based on preset visitor preferences. Create a dynamically personalized experience based on visitor actions on the site.

Challenge

One of our biggest challenges was to ensure content was distributed by appropriate channels based on visitor location. For example, Amgen needed to serve videos from Weibo to visitors from China instead of YouTube because of local regulations.

Strategy & Insight

Using the Sitecore CMS, BORN created a multilingual site that could automatically detect the visitor’s browser preference and serve localized content.

Solutions

Geotargeting to get visitors where they need to be.

Outcome

With Amgen, we built an integrated careers portal to replace the existing ‘brochure and job search’ experience, and utilized geographic targeting to automatically detect a visitor’s location and redirect them to the most geographically relevant information of the company. The Sitecore CMS helped create a multilingual site to deliver personalized content to users, and based on the content being viewed, content of a similar nature was displayed to increase visitor engagement.

Long-Term Value

With our integrations and a unified candidate experience in place, bounce rates plummeted and visitor engagement increased. Referral traffic also rose due to the high standard of personalization capturing user interest. Job opportunities from the application tracking system were also wrapped and integrated with the career site for a seamless search experience.