Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Modular Development
BORN crafted a brand-led eCommerce experience to help Love, Bonito tell the story of their brand and product lines. Every component of the site was examined and perfected, reflecting the level of care and thoughtfulness unique to the brand. The site architecture was completely transformed to align with their vision and growth plans.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
Fully responsive
The online commerce platform has been redesigned to reflect more of Love, Bonito’s latest branding on mobile as well.
Love, Bonito
“For the woman you are, and the woman you want to be.”
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Value Delivered
BORN designed a flexible and scalable platform for Tata that can accommodate changing needs. The website achieved 200% growth in visits and orders, accelerating them to the top 15 websites in 8 weeks.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Result
BORN delivered a scalable eCommerce platform within a short timeline. It gave Starbucks the unique ability to meet growing demand and enabled them to easily manage the storefront with a limited need for an internal technology team.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Value Delivered
BORN designed a flexible and scalable platform for Tata that can accommodate changing needs. The website achieved 200% growth in visits and orders, accelerating them to the top 15 websites in 8 weeks.
Love, Bonito is one of Singapore’s top online fashion labels with a strong presence across the APAC region. Highly reputed for striking a balance between style and affordability, the brand designs collections for everyday women whilst staying true to their manifesto – “For the woman you are, and the woman you want to be.”
Brief
Alongside Love, Bonito’s rebranding efforts and growth plans, the client wanted BORN to redesign and redevelop the online commerce platform to better reflect the brand while improving the overall consumer experience.
Goals
Create authentic experiences through a highly valuable platform with exceptional fashion, beauty and content for women. Improve engagement and conversion with a thoughtful and frictionless shopping experience.
Challenge
Champion wanted to simplify the user experience by improving the navigation, optimizing product filtering, and designing user flows that promote product discoverability.
Omni-Channel Experience
The revamped eCommerce site introduced a number of features to ensure customers could seamlessly switch between their online and offline experience. This included an In-Store Availability function, which allowed customers to see if a specific size and color is available at a preferred store location.
A Modular Approach
BORN created a modular system that supported Champion’s wide range of unique features for each product and provided flexibility for the future.
The Results
Through a phased approach, BORN facilitated an effective and lean redesign, allowing for launch within an accelerated timeline.
Value Delivered
BORN designed a flexible and scalable platform for Tata that can accommodate changing needs. The website achieved 200% growth in visits and orders, accelerating them to the top 15 websites in 8 weeks.
