Experience Management | BORN Group https://www.borngroup.com Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences. Wed, 28 Jun 2023 06:23:25 +0000 en-US hourly 1 https://static.borngroup.com/uploads/2020/10/cropped-favicon-32x32.png Experience Management | BORN Group https://www.borngroup.com 32 32 Fraser Hart https://www.borngroup.com/work/fraser-hart/ Fri, 16 Oct 2020 12:18:26 +0000 https://www.borngroup.com/?page_id=18736 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Luxury

Retail & Consumer Products

Services

Brand Experience (Bx)

Experience Management

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.

Stunning Content

Capturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.

Copy that Charms

Fraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.

Cultivating the Experience

We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.

Personalization and Merchandising

With a focus on the luxury consumer and BORN Group’s expansive expertise in the space, we were able to devise a personalized user experience that would guide customers down the path of purchase.

Solutions

Our solution delivered a world-class unified customer experience across Fraser Hart’s jewelry products and services. The brand’s mission to provide jewelry tailored to the individual tied well to personalization efforts online, and centralizing stock level management between stores which improved internal merchandising.

Outcome

Following an eCommerce migration, product sync for real-time inventory and price, ERP integration, creative, content offerings, and more, Fraser Hart was able to achieve efficiencies for not only customers but internal stakeholders as well.

Long-term Value

Fraser Hart’s digital overhaul empowered a level of personalization and merchandising that they had not seen prior. The new site will serve as a benchmark for unique luxury brands looking to achieve digital prowess and unparalleled customer experiences.
The post Fraser Hart first appeared on BORN Group.]]> Delta Faucet https://www.borngroup.com/work/delta-faucet/ Thu, 04 Feb 2021 12:56:30 +0000 https://www.borngroup.com/?page_id=21059 .cs-1-hero-logo { width: 140px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Delta Faucet

Project

Long-Term Strategic Partnership

Industry

B2B

B2C

Manufacturing

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

One obstacle BORN had to overcome was implementing Delta Faucet’s middleware, Jitterbit, as it needed to be done in an appropriate format to successfully finalize results in SFCC. Fine-tuning the product data through Jitterbit led toward a state-of-the-art product feed.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Stunning Content

Capturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.

Copy that Charms

Fraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.

Personalization and Merchandising

With a focus on the luxury consumer and BORN Group’s expansive expertise in the space, we were able to devise a personalized user experience that would guide customers down the path of purchase.

Solutions

Our solution delivered a world-class unified customer experience across Fraser Hart’s jewelry products and services. The brand’s mission to provide jewelry tailored to the individual tied well to personalization efforts online, and centralizing stock level management between stores which improved internal merchandising.

Outcome

Following an eCommerce migration, product sync for real-time inventory and price, ERP integration, creative, content offerings, and more, Fraser Hart was able to achieve efficiencies for not only customers but internal stakeholders as well.

Long-term Value

Fraser Hart’s digital overhaul empowered a level of personalization and merchandising that they had not seen prior. The new site will serve as a benchmark for unique luxury brands looking to achieve digital prowess and unparalleled customer experiences.
The post Delta Faucet first appeared on BORN Group.]]> Northern Arc Capital https://www.borngroup.com/work/northern-arc-capital/ Mon, 05 Oct 2020 21:16:52 +0000 https://www.borngroup.com/?page_id=16671

Client

Northern Arc Capital

Client

Northern Arc Capital

Project

Portal Redesign

Industry

B2C

Banking & Financial Services

Services

Content and Creative

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

Northern Arc’s Pan-India portfolio is diversified across 29 states and 540 districts of the country. It was imperative that the site had a seamless UX, ensuring its accessibility across all demographics.

Improving the Experience

We reimagined the way the end-user interacted with the borrower portal, enabling them to quickly scan their accounts to view detailed loan information.

Results

Our responsive user portal helped improve communications between investors and borrowers, cultivating growth and increasing engagement between the end user and Northern Arc.

The post Northern Arc Capital first appeared on BORN Group.]]> Cigna https://www.borngroup.com/work/cigna/ Mon, 21 Sep 2020 21:15:44 +0000 https://www.borngroup.com/?page_id=13561 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Fraser Hart

Project

Fraser Hart

Industry

Healthcare

Services

Content and Creative

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Solutions

Accessible, intuitive, and entirely user-centric.

Outcome

We developed a single set of UX design guidelines before putting them into practice and rebuilding the site. We rewrote Cigna’s content across the site for improved readability, accessibility, and consistent tone and voice.

Long-Term Value

Cigna’s revamped site saw an increase of 132% of organic site traffic, as well as an improved user experience.
The post Cigna first appeared on BORN Group.]]> Everything Everywhere https://www.borngroup.com/work/ee/ Wed, 23 Sep 2020 13:58:39 +0000 https://www.borngroup.com/?page_id=14180 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Telecommunications

Services

Customer Experience (Cx)

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Solutions

Accessible, intuitive, and entirely user-centric.

Outcome

We developed a single set of UX design guidelines before putting them into practice and rebuilding the site. We rewrote Cigna’s content across the site for improved readability, accessibility, and consistent tone and voice.

Long-Term Value

Cigna’s revamped site saw an increase of 132% of organic site traffic, as well as an improved user experience.
The post Everything Everywhere first appeared on BORN Group.]]> Three https://www.borngroup.com/work/three/ Wed, 23 Sep 2020 13:53:04 +0000 https://www.borngroup.com/?page_id=14198 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Fraser Hart

Project

Fraser Hart

Industry

Telecommunications

Services

Business Process Operations

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Solutions

Accessible, intuitive, and entirely user-centric.

Outcome

We developed a single set of UX design guidelines before putting them into practice and rebuilding the site. We rewrote Cigna’s content across the site for improved readability, accessibility, and consistent tone and voice.

Long-Term Value

Cigna’s revamped site saw an increase of 132% of organic site traffic, as well as an improved user experience.
The post Three first appeared on BORN Group.]]> Amgen https://www.borngroup.com/work/amgen/ Fri, 11 Sep 2020 20:27:37 +0000 https://www.borngroup.com/?page_id=11248 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Fraser Hart

Project

Fraser Hart

Industry

Pharmaceuticals

Services

Behavioral Experience (Be)

Experience Management

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

During discovery, we learned that inconsistent style guides and a decentralized design process led to a site that lacked cohesive design. The designs had previously been created based on the internal organization’s preferences, rather than the user’s needs.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Solutions

Accessible, intuitive, and entirely user-centric.

Outcome

We developed a single set of UX design guidelines before putting them into practice and rebuilding the site. We rewrote Cigna’s content across the site for improved readability, accessibility, and consistent tone and voice.

Long-Term Value

Cigna’s revamped site saw an increase of 132% of organic site traffic, as well as an improved user experience.
The post Amgen first appeared on BORN Group.]]> BT https://www.borngroup.com/work/bt/ Wed, 23 Sep 2020 14:03:42 +0000 https://www.borngroup.com/?page_id=14206 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Fraser Hart

Project

Fraser Hart

Industry

Telecommunications

Services

Customer Experience (Cx)

Experience Management

Innovation

Strategy and Consulting

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Solutions

Accessible, intuitive, and entirely user-centric.

Outcome

We developed a single set of UX design guidelines before putting them into practice and rebuilding the site. We rewrote Cigna’s content across the site for improved readability, accessibility, and consistent tone and voice.

Long-Term Value

Cigna’s revamped site saw an increase of 132% of organic site traffic, as well as an improved user experience.
The post BT first appeared on BORN Group.]]> Verizon https://www.borngroup.com/work/verizon/ Tue, 22 Sep 2020 21:14:29 +0000 https://www.borngroup.com/?page_id=13988 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Fraser Hart

Project

Fraser Hart

Industry

B2B

Telecommunications

Services

Business Process Operations

Experience Management

Integration Experience

Technology & Engineering

Testing Services

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Solutions

Accessible, intuitive, and entirely user-centric.

Outcome

We developed a single set of UX design guidelines before putting them into practice and rebuilding the site. We rewrote Cigna’s content across the site for improved readability, accessibility, and consistent tone and voice.

Long-Term Value

Cigna’s revamped site saw an increase of 132% of organic site traffic, as well as an improved user experience.
The post Verizon first appeared on BORN Group.]]>