Client
Tabasco®
Project
McIlhenny Co. Tabasco®
Industry
B2C
Consumer Packaged Goods
Services
Commerce Enablement
Content and Creative
Customer Experience (Cx)
![](https://static.borngroup.com/uploads/2020/09/Tabasco_home_D-1-1280x0-c-default.jpg)
Background
TABASCO® brand products are made by McIlhenny Company, founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana. The recipe for TABASCO® Original Red Pepper Sauce has since been passed down for generations and has become an iconic food staple.Brief
Tabasco was seeking a build with Magento 2 software to streamline order information and communicate more effectively with its Oracle software. The brand also sought to expand brand awareness and reach new customers.Goals
Drive users to a fresh storefront where they can explore the entire product catalog, all while learning new ways to use their favorite hot sauce. Create a flexible and modern eCommerce solution that is easy to maintain.Challenge
While Tabasco has become a shelf staple in pantries, most consumers grab a bottle from their local grocer without realizing they can explore the creative sauces, unique gifts, and branded Tabasco gear on its online store.![](https://static.borngroup.com/uploads/2020/09/PLP-1280x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/PDP1-1280x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/PDP2-1280x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/PDP3-1280x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/CLP-1280x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/About-1280x0-c-default.jpg)
Building Foundations
Sleek and simple modules allow for easy mixing and matching to create custom templates.![](https://static.borngroup.com/uploads/2020/09/PLP_M-400x0-c-default.jpg)
Spicing Things Up
Filtering and sorting products can make wayfinding easier for users. Breaking down a nuanced product offering by Scoville units, bottle sizes, and sauces allows users to explore and refine to meet their needs.![](https://static.borngroup.com/uploads/2020/09/PLP_M-Copy-400x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/banner-1-1280x0-c-default.jpg)
Creating the Experience
BORN relied on best practices, user research, and visual design to create a solid eCommerce experience that will — much like Tabasco — stand the test of time.![](https://static.borngroup.com/uploads/2020/09/PLP_snap-458x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/Filters-1-458x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/PDP_snap3-458x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/CLP-1-458x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/Home_snap-458x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/PDP_snap1-458x0-c-default.jpg)
![](https://static.borngroup.com/uploads/2020/09/PDP_snap2-458x0-c-default.jpg)