Commerce Enablement | BORN Group https://www.borngroup.com Combining creative, content, and commerce to drive change. Imagine, build, and run human-centered brand experiences. Wed, 28 Jun 2023 06:23:25 +0000 en-US hourly 1 https://static.borngroup.com/uploads/2020/10/cropped-favicon-32x32.png Commerce Enablement | BORN Group https://www.borngroup.com 32 32 Lucky Brand https://www.borngroup.com/work/lucky-brand/ Fri, 24 Sep 2021 15:14:57 +0000 https://www.borngroup.com/?page_id=22054 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

B2C

Fashion

Services

Accelerators

Brand Experience (Bx)

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Lucky Brand first appeared on BORN Group.]]> Oreo https://www.borngroup.com/work/oreo/ Fri, 08 Jan 2021 20:54:46 +0000 https://www.borngroup.com/?page_id=20553 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

Consumer Packaged Goods

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Oreo first appeared on BORN Group.]]> Nestlé Gerber https://www.borngroup.com/work/gerber/ Fri, 11 Dec 2020 22:25:48 +0000 https://www.borngroup.com/?page_id=20582 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

B2B

B2C

Consumer Packaged Goods

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Nestlé Gerber first appeared on BORN Group.]]> Joann https://www.borngroup.com/work/joann/ Mon, 27 Sep 2021 14:43:01 +0000 https://www.borngroup.com/?page_id=21921 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

B2C

Consumer Packaged Goods

Retail & Consumer Products

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Innovation

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Joann first appeared on BORN Group.]]> Billabong https://www.borngroup.com/work/billabong/ Wed, 06 Oct 2021 15:17:53 +0000 https://www.borngroup.com/?page_id=21064 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

B2C

Fashion

Retail & Consumer Products

Services

Brand Experience (Bx)

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Billabong first appeared on BORN Group.]]> Delta Faucet https://www.borngroup.com/work/delta-faucet/ Thu, 04 Feb 2021 12:56:30 +0000 https://www.borngroup.com/?page_id=21059 .cs-1-hero-logo { width: 140px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Delta Faucet

Project

Long-Term Strategic Partnership

Industry

B2B

B2C

Manufacturing

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Experience Management

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

Solution

BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.

Outcome

BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.

Long-term value

By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
The post Delta Faucet first appeared on BORN Group.]]> Milk Makeup https://www.borngroup.com/milk-makeup/ Mon, 21 Sep 2020 12:42:48 +0000 https://www.borngroup.com/?page_id=13488

Client

Milk Makeup

Client

Milk Makeup

Project

eCommerce Implementation

Industry

Beauty & Healthcare

Services

Commerce Enablement

Customer Experience (Cx)

Background

Milk Makeup was growing so quickly that within a year of their initial site launch they had outgrown their pre-existing platform. Upon coming to BORN, Milk Makeup sought not only a re-platform but a design overhaul that would keep their digital solution relevant and scalable for future-proof growth.

Brief

BORN leveraged Salesforce Commerce Cloud to create a digital platform that showcased Milk’s immersive content and unique brand aesthetic while improving the overall usability of the site to ultimately increase conversions. SFCC was the platform of choice to due to its unparalleled integration flexibility, scalability and seamless promotion management capabilities that are included within the business manager tool.

Goals

Building on SFCC’s native capabilities, BORN created a custom-built shoppable video player that allows users to shop directly from branded lifestyle videos. This feature encourages visitors to convert when they are at their most informed, engaged, and inspired. The end result is an experience-rich ecosystem of micro-interactions that deliver functionality, information, and personality throughout the entire website. Through our work with clients like Milk Makeup, we’ve been recognized as a top Salesforce Development Company on DesignRush.

The post Milk Makeup first appeared on BORN Group.]]> Lindt https://www.borngroup.com/work/lindt/ Fri, 11 Sep 2020 16:18:06 +0000 https://www.borngroup.com/?page_id=11171 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

Retail & Consumer Products

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.
The post Lindt first appeared on BORN Group.]]> Elementis https://www.borngroup.com/work/elementis/ Fri, 28 Aug 2020 19:28:17 +0000 https://www.borngroup.com/?page_id=9760 .cs-1-hero-logo { width: 210px; } @media screen and (min-width: 768px) { .cs-1-hero-logo { width: 150px; } }

Client

Lucky Brand

Project

Technology Stack Streamline and Online Refresh

Industry

Manufacturing

Services

Commerce Enablement

Content and Creative

Customer Experience (Cx)

Background

Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.

Brief

Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.

Goals

Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.

Challenge

Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.

Modules Library

BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.

Creative Services Package

BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.

BOPIS Customization

BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.

SEO Optimization

By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.

The Result

‘The Elementis transformation will provide exceptional access, transparency and efficiencies to customers, visitors and employees. To that end, it was paramount to address our web presence and create a modern portal. BORN’s thought leadership was helpful establishing strategic roadmaps for various visiting personas identified and assisting the creation of desired feel and tone.’ — Greg Bellotti, Vice President/CIO, Elementis
The post Elementis first appeared on BORN Group.]]> Makino https://www.borngroup.com/work/makino/ Thu, 08 Oct 2020 21:27:25 +0000 https://www.borngroup.com/?page_id=17388

Client

Makino

Client

Makino

Project

eCommerce B2B Solution

Industry

B2B

Manufacturing

Services

Commerce Enablement

ERP

Technology & Engineering

Background

Makino is an industry leader in machinery design and innovation, creating applicable solutions for businesses all over the world. They produce the most efficient and precise metal-cutting and EDM machines on the market.

Brief

Makino sought a strategic eCommerce partner that could transform their current online presence into an interactive and informative shopping resource for existing and future B2B clients.

Goals

Makino required a complete replatform through SAP Commerce to create a responsive site that focused on making product details clear to the end-user.

Challenge

It was imperative for each product detail page to include in-depth information to enable users to find the best product for their needs on their own, rather than depending on a customer service representative to assist.

Personas & Journeys

BORN performed a series of journey mapping and persona synthesis exercises based on stakeholder workshops and user interviews to better understand the different spaces of professional and consumer home improvement and maintenance.

Results

Users are now able to peruse items, refer to previous orders, manage their account, and receive customized pricing, all of which was not possible on their previous system. BORN also executed a back-office integration with Makino’s account and database systems to streamline their business productivity and output. The long-term effects of that optimization proved invaluable for Makino, who saw profitable growth as a result.

The post Makino first appeared on BORN Group.]]>