As the country’s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as “far more than a store.”
BRIEF
Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand’s image and retail strategy going forward.
CHALLENGE
The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers’ evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.
OUR APPROACH
BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns. The team’s approach included implementing flexible designs, updating the brand story, customizing the product detail page, creating two adaptable category landing page templates and designing loyalty rewards landing page.
SFCC ACCELORATOR
BORN leveraged Arctic Fox, a proprietary SFCC accelerator, to implement flexible designs with speed.
BRAND STORY
BORN updated the client’s homepage content to tell the brand’s story while letting customers discover products and learn more about what sets them apart.
BOPIS Integration
The team customized the product detail page with BOPIS capabilities to best illustrate relevant product variants and purchasing options.
Landing Page Templates
BORN created two adaptable category landing page templates that highlight product details and fits and accommodate existing and future assortment needs.
Loyalty Rewards
The team designed the loyalty rewards landing page, sign up/sign in flow, and redemption experience to inspire excitement and repurchasing for all customers.
Shopping Experience
BORN streamlined the shirt buying experience by designing a PLP page with filters that direct users to “their” perfect shirt.
As the country’s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as “far more than a store.”
BRIEF
Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand’s image and retail strategy going forward.
CHALLENGE
The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers’ evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.
Challenge
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.
SFCC ACCELORATOR
BORN leveraged Arctic Fox, a proprietary SFCC accelerator, to implement flexible designs with speed.
BRAND STORY
BORN updated the client’s homepage content to tell the brand’s story while letting customers discover products and learn more about what sets them apart.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.
As the country’s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as “far more than a store.”
BRIEF
Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand’s image and retail strategy going forward.
CHALLENGE
The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers’ evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.
Challenge
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.
SFCC ACCELORATOR
BORN leveraged Arctic Fox, a proprietary SFCC accelerator, to implement flexible designs with speed.
BRAND STORY
BORN updated the client’s homepage content to tell the brand’s story while letting customers discover products and learn more about what sets them apart.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.
The Result
‘The Elementis transformation will provide exceptional access, transparency and efficiencies to customers, visitors and employees. To that end, it was paramount to address our web presence and create a modern portal. BORN’s thought leadership was helpful establishing strategic roadmaps for various visiting personas identified and assisting the creation of desired feel and tone.’
— Greg Bellotti, Vice President/CIO, Elementis
As the country’s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as “far more than a store.”
BRIEF
Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand’s image and retail strategy going forward.
CHALLENGE
The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers’ evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.
Challenge
A highly personalized interface and countless educational landing pages were required to enhance both product discovery and user engagement. Lindt needed a modular and component-based solution to serve both Customer and Corporate communications streams.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.
SFCC ACCELORATOR
BORN leveraged Arctic Fox, a proprietary SFCC accelerator, to implement flexible designs with speed.
BRAND STORY
BORN updated the client’s homepage content to tell the brand’s story while letting customers discover products and learn more about what sets them apart.
A Reimagined Experience
The result was a more intuitive and immersive user experience, filled with beautiful imagery, personalized elements, and stories about the brand and how its products were made.
As the country’s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as “far more than a store.”
BRIEF
Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand’s image and retail strategy going forward.
CHALLENGE
The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers’ evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.
OUR APPROACH
BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns. The team’s approach included implementing flexible designs, updating the brand story, customizing the product detail page, creating two adaptable category landing page templates and designing loyalty rewards landing page.
An Arctic Fox Integration
Since Merle Norman had to adhere to a short timeline, we utilized our Salesforce Arctic Fox accelerator to ensure the build was fast and efficient. Arctic Fox provided Merle Norman the flexibility to easily change the visual look of the site as needed, with little effort.
Results
The new site, complete with updated typography, iconography and imagery allowed users to browse through hundreds of products seamlessly across all devices. It also helped to increase brand awareness for Merle Norman, as users who previously did not live by a studio could finally purchase the products they offer.
As the country’s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as “far more than a store.”
BRIEF
Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand’s image and retail strategy going forward.
CHALLENGE
The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers’ evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.
The Challenge
We needed to bring the same feeling of in-person shopping online, ensuring the user was able to explore the beautiful and intricate pieces without physically touching them. This required an immersive, content-heavy site with rich product detail.
OUR APPROACH
BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns. The team’s approach included implementing flexible designs, updating the brand story, customizing the product detail page, creating two adaptable category landing page templates and designing loyalty rewards landing page.
Improved Product Filtering
We ensured the user’s journey was seamless across all devices and created an intuitive filtering system so they were always met with their product.
Storytelling
The site was designed to provide Tanishq with flexible media-rich modules for storytelling and editorial content.
Enhancing Product Detail Pages
Products were brought to life with a new, redesigned PDP, including crisp imagery with detailed descriptions to ensure users would feel comfortable buying online.
Modular Development
A mobile-first, modular design library was created to support sub-brands and franchise needs, allowing for more flexibility for the brands.
SFCC ACCELORATOR
BORN leveraged Arctic Fox, a proprietary SFCC accelerator, to implement flexible designs with speed.
BRAND STORY
BORN updated the client’s homepage content to tell the brand’s story while letting customers discover products and learn more about what sets them apart.
As the country’s oldest clothing retailer, Brooks Brothers has dressed customers for over 200 years, including many US presidents. Synonymous with preppy style, the brand has been a timeless choice for shirting, suiting, and more, for many generations. Responding to a need for an optimized omnichannel experience, Brooks Brothers sought out ways for customers to see them as “far more than a store.”
BRIEF
Brooks Brothers tasked BORN with reimagining their eCommerce experience, supporting the modernization of the brand’s image and retail strategy going forward.
CHALLENGE
The eCommerce experience needed assistance conveying the breadth and depth of Brooks Brothers’ evolving offering, guiding and educating the user about the different options available within the shirting and suiting categories and engaging new and existing customers with the Loyalty Rewards program.
OUR APPROACH
BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns. The team’s approach included implementing flexible designs, updating the brand story, customizing the product detail page, creating two adaptable category landing page templates and designing loyalty rewards landing page.
Improving the Experience
We reimagined the way the end-user interacted with the borrower portal, enabling them to quickly scan their accounts to view detailed loan information.
Results
Our responsive user portal helped improve communications between investors and borrowers, cultivating growth and increasing engagement between the end user and Northern Arc.
