Case Studies

Explore case studies featuring innovative CX and digital transformation solutions across a range of industries.


Upgraded Experience Through UI/UX and Content Strategy

BORN developed Rado’s eCommerce functionality and content management, increased brand awareness and migrated the website to the Magento2 platform.


eCommerce Framework Rebuild

Enhanced the shopping experience through an updated extendable commerce framework to support nine brands, twenty-three sites and 5+ regions.

Lucky Brand

Online Experience Refresh

Lucky Brand’s overall customer usability has increased by updating the online presence and leveraging the Salesforce Commerce Cloud platform.


Recreating Bold Fashion Through a New Shopping Experience

BORN created a seamless, interactive, and modern eCommerce site that immerses consumers in the iconic Fiorucci experience.


Streamlining Global Business

HanesBrands lowered the overall cost of ownership by consolidating software platforms and third-party vendors used across their brands.

Tata Cliq

A Global Marketplace’s Digital Transformation

We designed and delivered a flexible, scalable platform that perfectly encapsulated the luxury experience.

Paul Stuart

State-of-the-Art eCommerce for a Luxury Leader

Amplifying engagement with compelling creative and integrated omnichannel solutions.


Enhanced Shopping Experience Through UX/UI

The BORN team utilized technology, including Adobe and Clevertap for data collection, NodeJs for API development and Algonomy for real-time decision making.


Establishing a Unified Digital Flagship

Reimagining the UX for the Diesel online flagship, bringing together two product lines into one easy-to-navigate destination.


Driving Commerce Through Immersive Content

Our redesign of helped to improve overall user experience and created new content-driven opportunities throughout the user journey.

Love Bonito

An Authentic and Immersive Shopping Experience

Love Bonito sought to create authentic experiences through a highly valuable platform with exceptional fashion, beauty, and content for women.

Condé Nast

A Streamlined Content and Production Solution

Our 24/7 production model and advanced content management tool ensures Condé Nast delivers premium, special edition content to its audiences.

Creating a Global Style Destination

BORN was selected as the creative partner to deliver a world-class commerce experience that showcases AJIO as a stunning, engaging global style destination.

Jaspal Group

A Redesign Fit for Thailand’s Largest Fashion Group

Jaspal Group came to BORN for a complete revamp of UX, UI, and core functionalities their top brand, CPS CHAPS.


Bolstering Brand Creative

With improved eCommerce capabilities and appealing brand creative, we evolved the online presence for one of India’s most loved youth fashion brands.


Crafting a Refined eCommerce Experience for a Luxury Jeweler

An immersive site with rich product detail and striking editorial content perfectly replicated the in-store luxury experience.


Expanding a D2C Intimate-Wear Offering

Learn how a redesign led to improved user experience and a more immersive customer journey.

BORN XDS Case Studies

Our case studies span industries, and all B2B and B2C verticals. Explore visionary experience design along with transformative solutions for any technical challenge.