BORN’s commercetools Accelerator
commercetools embodies next-generation commerce, enabling merchants to tailor and scale experiences to the exact needs of their business and customers.
With a solution built on the four “MACH” principles (Microservices, API-First, Cloud-Native, Headless), merchants across B2B, B2C, and D2C can move faster, make buying processes smarter, and meet customers at every touchpoint.
BORN’s commercetools accelerator, Adler, bootstraps your composable commerce initiative by delivering value with:
- Prepared customer experience look & feel, allowing for some configuration;
- Prepared frontend-as-a-service integration;
- Tried and tested partnerships;
- Additional capabilities and functionalities.
A Quickstart Solution
As a Premier commercetools partner, BORN is at the forefront of being able to offer the Adler accelerator to our merchants.
With Adler, our merchants experience an accelerated launch timeline on a conservative budget.
• Easy-to-use UI library
• Business user interface to build pages using pre-built components
• Preview capability
• Omni-channel content management
• Modular content
• Releases
• Localization
• Business user collaboration
• Globalization management
• Website localization
• Machine translation
• Upload & store
• Google-style search
• Share & distribute
• Manage & organize
• Business user collaboration
• Accept payments online
• Store payment data
• Find what users are looking for
• Discover new products
• Organize product data
• Business user collaboration
• Enrichment
• Promotion
• Marketing automation
• Intelligence and orchestration
• Omni-channel
• Promotion
• Fraud protection and abuse prevention
• Account protection and payment optimization
Client
Lucky Brand
Project
Technology Stack Streamline and Online Refresh
Industry
B2C
Fashion
Services
Accelerators
Brand Experience (Bx)
Commerce Enablement
Content and Creative
Customer Experience (Cx)
Background
Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.Brief
Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.Goals
Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.Challenge
Although Lucky Brand wanted to keep many of their third-party integrations, they needed the flexibility to manage and customize online content in-house. By leveraging BORN’s SFCC accelerator, Arctic Fox, original scope allowed for minimal front-end customizations, and the focus could be on migrating their existing technology to the new platform.
Modules Library
BORN collaborated closely with Lucky Brand’s leadership to create and maintain a matrix which would catalog all technologies across the SPARC brands.Creative Services Package
BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.
BOPIS Customization
BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.
SEO Optimization
By customizing pieces of the data layer, BORN was able to work with Lucky Brands digital marketing partner to ensure SEO success, while improving analytics and reporting capabilities.
Solution
BORN conducted a technical discovery with the team at Lucky Brand to define key priorities, user personas and brand communication and arrived at a detailed set of creative designs and the MVP for launch.Outcome
BORN redesigned the website with a component-driven approach for reusability and reduced turnaround/delivery times. We provided input to UI/UX partners to ensure best practices and to fully leverage the Salesforce platform.Long-term value
By simplifying the technology stack across all brands the SPARC group oversees, SPARC will be able to successfully streamline their processes, thereby expediting all activities related to their online business, while reducing ongoing operating costs.
Client
Brooks Brothers
Client
Brooks Brothers
Project
Modernizing the eCommerce Experience
Industry
B2C
Retail & Consumer Products
Services
Accelerators
Brand Experience (Bx)
Content and Creative
Customer Experience (Cx)
Background
Lucky Brand started in 1990 by crafting vintage inspired jeans in Los Angeles, California. By staying true to the rich heritage and all-American spirit of denim, they ripped, sanded, patched, and washed their jeans by hand to give them true character and soul. Today, Lucky Brand continues to make history as a leading designer and manufacturer of premium denim and vintage inspired apparel.Brief
Lucky Brand apparel is available in retail locations across North America, in select department stores and shops, as well as online. Their online experience required a refresh, along with streamlining the technology stack through cloud platform solutions.Goals
Lucky Brand is one of over 25 brands owned and managed by Authentic Brands Group and SPARC group. In addition to refreshing the online presence of Lucky Brand, SPARC is working to streamline their technology stack across their portfolio by leveraging the Salesforce Commerce Cloud platform and other 3rd party solutions.
OUR APPROACH
BORN brought the shopping experience to life by removing friction throughout the purchase flow to increase conversion and decrease returns. The team’s approach included implementing flexible designs, updating the brand story, customizing the product detail page, creating two adaptable category landing page templates and designing loyalty rewards landing page.
Creative Services Package
BORN implemented creative services through UX strategy, UX, and UI. This included personas, user journeys, revised template inventory, wireframes for all relevant pages, and creative exploration.
BOPIS Customization
BORN worked closely with existing Lucky Brand partners such as Radial (Order Management) and Bolt (Checkout) to customize both BOPIS and checkout functionality within the Salesforce platform.
BOPIS Integration
The team customized the product detail page with BOPIS capabilities to best illustrate relevant product variants and purchasing options.
Landing Page Templates
BORN created two adaptable category landing page templates that highlight product details and fits and accommodate existing and future assortment needs.
Loyalty Rewards
The team designed the loyalty rewards landing page, sign up/sign in flow, and redemption experience to inspire excitement and repurchasing for all customers.
Shopping Experience
BORN streamlined the shirt buying experience by designing a PLP page with filters that direct users to “their” perfect shirt.
