Leonardo Da Vinci’s Wanted: The Atelier reBORN

Leonardo Da Vinci’s Wanted: The Atelier reBORN

By: Adam Weissman, Back End Associate Developer at BORN Group

For boot camp grads and those early in their tech careers, the conventional
“job-seeker” wisdom is often less about lighting the spark that will make your star burn brightest, but finding a stepping stone that isn’t so slippery that your ambitions are extinguished before your journey even begins. In other words, they say, “Get into a training program, apprenticeship, or junior position as prestigious as possible, so that a second job will be the reward for the first.” While that mindset might be “practical” it disregards that not all training programs are about transforming you from a round peg to fit a square hole, and not all “stepping stones” are for crossing streams — some are for climbing mountains. 

Would-be associates at any company should consider the larger ecosystem of talent, and people they’ll be working with and learning from.

But how do you know if a company is just for crossing a stream, or the mountain to climb? It comes down to whether the associate training program is a factory or an atelier. The atelier, as mentioned here, is best represented in its ideal ‘graduates:’ the Leonardo Da Vincis, Michelangelos, Raphaels, and many more whose work you know, but names you’ve never heard of. The emphasis and goal of the High Renaissance atelier (1490s-1527) was to produce work worthy of the top art patrons of the day. In 2021, we might substitute art commissions for eCommerce builds, and the patrons for today’s leading brands. 

The BORN Associate Program IS the modern equivalent to the renaissance atelier. The analogy starts with each project-build destined to be its own masterpiece, but goes further with each of BORN’s Practices serving as a quarry; with each custom build: Arctic Fox, Bulldog, Eagle, or Bison (supporting leading eCommerce platforms spanning; Salesforce Commerce Cloud, Adobe Commerce Cloud, SAP Customer Experience, or Shopify Plus) acting as a slab of marble waiting to take life. 

But the atelier is truly reborn in the relationships forged by associates with each other, and the Tech Leads that raise them up. In the 2021 class of Salesforce Associates, Tech Leads Matt Meagher and Chris Connell mentored the associates on the nuances of platform-specific problem-solving. Answering questions like; what can go right and what can go wrong, as well as passing down “unwritten documentation” and debugging techniques the way a Master Sculptor might illuminate secrets from one generation to the next. 

“Documentation can teach you only so much. Hands-on experience with the platform, day-to-day tools, and problem-solving techniques is where the real true comprehension happens,” stated Chris Connell, SFCC Tech Lead at BORN Group. 

“I tell anyone confused on how something works to ‘follow the path.’ Not sure what this is doing? What code is it using? What code is that using? Being able to trace that usually leads to discovery. I show them how the codebase can become documentation,” added Matt Meagher, Front End Tech Lead at BORN Group.

Lastly, the BORN Associate Program not only sets new hires on track to realize their potential as technicians with trade tools like Javascript, The Salesforce Platform, Git, and beyond — the way in which Leonardo Da Vinci or Raphael would’ve been masters of mixing their own paints and “techniques of the brush” — but as artisan problem solvers capable of conquering legacy code from pre-built solutions, similar to how Michelangelo might’ve had to reimagine and reengineer St. Peter’s Basilica after 40 years of construction and five earlier architects.

“We are creating a work environment where we consistently identify our team’s strengths, weaknesses, interests, and values by maintaining open, effective communication and ongoing encouragement. Based on these assessments we regularly promote new roles and responsibilities to challenge each one of us within the organization,” stated Kevin Yao, Salesforce Practice Lead at BORN Group.

And so, as the BORN Associate Program brings the atelier ‘full circle’, we come back to the point of those bootcamp grads and early tech-career starters that might be wondering, “Where do I go from here?” If you’re looking for a program that will help you realize your potential, where once you ‘graduate’ to production work every project is as its own commission, where the work you do is always fresh, then keep an eye out on BORN’s career page for updates surrounding the next Associate Program.

“Fostering a learning-based culture is paramount to growth, retention and satisfaction. Watching the new energy brought in by each batch of associates is infectious. The maturation of those leading the program gain each go-around is inspiring. The unbridled success of this program is inspiring adoption in other capabilities and geographies. I am personally excited to see the growth that comes out of these types of efforts in the coming years!” stated Dustin Holmstrom, Head of Digital Architecture, North America at BORN Group.

Understanding Headless Solutions as a Tool for Your Business

Understanding Headless Solutions as a Tool for Your Business

In the early 2000s, enterprises were implementing monolithic architectures as their eCommerce solution as it fulfilled their business requirements within a single location. As times have changed and technology developed, brands looked for more flexible solutions that would meet the needs of the consumer along with ever-changing market demands. While a monolithic architecture may work for some, it can oftentimes be challenging to scale these types of solutions as well as make updates. Thus, the microservices or ‘headless’ architecture was born. 

Since its inception, headless has gone beyond a trend to become a route for online retailers looking to create a future-proof platform that can adjust with their business. According to a recent study by Gartner,  56% of enterprise organizations have adopted microservices architecture solutions or have planned or budgeted to deploy API-based or headless commerce architectures in the future. Nonetheless, headless commerce is here to stay. 

What is Headless?

For a headless approach, the front end of your eCommerce shop and the back end are independent from one another or ‘decoupled.’ Thus, the content and experience management system is separated from the business logic and functional layer (existing eCommerce stack, integration and commerce management). This architecture paves the way for ‘Experience Driven Commerce’ applications that are heavily focused on the use of customer data to optimize and personalize the customer experience and rapidly increase conversions without compromising the integrity of your eCommerce build.  

With a headless approach, businesses have the ability to commerce-enable any system, application, or IoT device, and seamlessly integrate with other content management systems. In addition, this type of structure gives businesses the opportunity to remain nimble as they’re able to pick and choose what features and functionality they need to run their business. Additional benefits of this structure include: 

Speed: With a headless architecture you’re able to make rapid changes to the back or front of your build without disrupting the entire system. Design changes, testing and optimization can be done without impacting the stability of your eCommerce solution. In addition, in a headless scenario you’re free of operating constraints, making it easier for front-end developers to work efficiently (this means lower operating costs + accelerated site updates). 

Flexibility & Adaptability: Parts of the system can be delivered without impacting the core commerce functionality since they’re decoupled, making it easier to make developments and updates over time as needed.

Personalization & Customization: With a traditional or side-by-side structure the ability to customize or personalize a UX on the fly is nearly impossible. Integrating a personalization solution allowing marketers to offer relevant promotions and offers to customers across each touchpoint. In addition, a headless solution empowers the marketing team as it enables constant content updates that support marketing campaigns without IT restrictions. 

Omnichannel: In today’s day and age, it’s critical to offer users a complete omnichannel shopping experience, from in-store to online to over the phone. The ability to identify users across many devices and using consistent ID’s for online and offline behavior allows for a seamless experience, and is critical in retaining and attracting customers.

Elements of a Headless eCommerce Environment 

To ensure adaptability and flexibility, it’s critical to have the ability to innovate swiftly. In order to do this, brands must have a ‘swappable’ architecture which is only possible in a headless environment, where your applications are decoupled. Below you can see how headless comes into action, as each piece acts as a swappable lego. 

Is Headless Right for Your Business? 

While a headless solution is a great option for many retailers, it isn’t a one-size-fits-all solution. There are some additional factors that you should consider: 

  • Retailers looking to get online fast at a low price point may not be the best fit for a headless implementation. You’d have to consider multiple additions including an eCommerce solution, Search and CMS as opposed to a one-stop stack that fulfills all of these needs under a single umbrella. 
  • In addition, a headless implementation can require additional team members and developers to manage and execute, also affecting your total cost of ownership. 
  • Retailers would lack the technical support from a single software vendor. 
  • While headless solutions have been available to the market for some time now, the ecosystem of partners is still maturing. Retailers must be cautious in selecting third-party plug ins as they may not be suited for a headless environment. 

Scaling your Headless Return via ROX (Return of Experience)

Finally, understanding return of experience, or ROX, is key to gauging how successful a headless opportunity could be for a potential brand, and how best to scale the opportunity. ROX is the metric with which we measure the purchase experience of consumers. While Return of Investment (ROI) measures the amount of return on one’s investment, ROX goes beyond to assess multiple facets of a business to determine correlations that have decisive influence on customer experience, and ultimately affects your company’s bottom line. It’s our perspective that most organizations need to invest beyond customer experience (CX). Understanding how changes to customer experience impact your customers (in a positive or negative way), is critical in making informed choices in the development of your digital solution.

With a headless implementation, businesses have the ability to build their ‘perfect’ solution in a lego-like, plug and play format. Choosing what pieces are most valuable to drive your business and what you can live without. Understanding and achieving a high ROX is an important key to understanding what you should invest in, and how to review your potential headless solutions.

For more information on BORN’s headless solutions, please contact Mackenzie Johnson, [email protected]