global ecommerce | BORN Group

Leonardo Da Vinci’s Wanted: The Atelier reBORN

By: Adam Weissman, Back End Associate Developer at BORN Group

For boot camp grads and those early in their tech careers, the conventional
“job-seeker” wisdom is often less about lighting the spark that will make your star burn brightest, but finding a stepping stone that isn’t so slippery that your ambitions are extinguished before your journey even begins. In other words, they say, “Get into a training program, apprenticeship, or junior position as prestigious as possible, so that a second job will be the reward for the first.” While that mindset might be “practical” it disregards that not all training programs are about transforming you from a round peg to fit a square hole, and not all “stepping stones” are for crossing streams — some are for climbing mountains.

Would-be associates at any company should consider the larger ecosystem of talent, and people they’ll be working with and learning from.

But how do you know if a company is just for crossing a stream, or the mountain to climb? It comes down to whether the associate training program is a factory or an atelier. The atelier, as mentioned here, is best represented in its ideal ‘graduates:’ the Leonardo Da Vincis, Michelangelos, Raphaels, and many more whose work you know, but names you’ve never heard of. The emphasis and goal of the High Renaissance atelier (1490s-1527) was to produce work worthy of the top art patrons of the day. In 2021, we might substitute art commissions for eCommerce builds, and the patrons for today’s leading brands.

The BORN Associate Program IS the modern equivalent to the renaissance atelier. The analogy starts with each project-build destined to be its own masterpiece, but goes further with each of BORN’s Practices serving as a quarry; with each custom build: Arctic Fox, Bulldog, Eagle, or Bison (supporting leading eCommerce platforms spanning; Salesforce Commerce Cloud, Adobe Commerce Cloud, SAP Customer Experience, or Shopify Plus) acting as a slab of marble waiting to take life.

But the atelier is truly reborn in the relationships forged by associates with each other, and the Tech Leads that raise them up. In the 2021 class of Salesforce Associates, Tech Leads Matt Meagher and Chris Connell mentored the associates on the nuances of platform-specific problem-solving. Answering questions like; what can go right and what can go wrong, as well as passing down “unwritten documentation” and debugging techniques the way a Master Sculptor might illuminate secrets from one generation to the next.

“Documentation can teach you only so much. Hands-on experience with the platform, day-to-day tools, and problem-solving techniques is where the real true comprehension happens,” stated Chris Connell, SFCC Tech Lead at BORN Group.

“I tell anyone confused on how something works to ‘follow the path.’ Not sure what this is doing? What code is it using? What code is that using? Being able to trace that usually leads to discovery. I show them how the codebase can become documentation,” added Matt Meagher, Front End Tech Lead at BORN Group.

Lastly, the BORN Associate Program not only sets new hires on track to realize their potential as technicians with trade tools like Javascript, The Salesforce Platform, Git, and beyond — the way in which Leonardo Da Vinci or Raphael would’ve been masters of mixing their own paints and “techniques of the brush” — but as artisan problem solvers capable of conquering legacy code from pre-built solutions, similar to how Michelangelo might’ve had to reimagine and reengineer St. Peter’s Basilica after 40 years of construction and five earlier architects.

“We are creating a work environment where we consistently identify our team’s strengths, weaknesses, interests, and values by maintaining open, effective communication and ongoing encouragement. Based on these assessments we regularly promote new roles and responsibilities to challenge each one of us within the organization,” stated Kevin Yao, Salesforce Practice Lead at BORN Group.

And so, as the BORN Associate Program brings the atelier ‘full circle’, we come back to the point of those bootcamp grads and early tech-career starters that might be wondering, “Where do I go from here?” If you’re looking for a program that will help you realize your potential, where once you ‘graduate’ to production work every project is as its own commission, where the work you do is always fresh, then keep an eye out on BORN’s career page for updates surrounding the next Associate Program.

“Fostering a learning-based culture is paramount to growth, retention and satisfaction. Watching the new energy brought in by each batch of associates is infectious. The maturation of those leading the program gain each go-around is inspiring. The unbridled success of this program is inspiring adoption in other capabilities and geographies. I am personally excited to see the growth that comes out of these types of efforts in the coming years!” stated Dustin Holmstrom, Head of Digital Architecture, North America at BORN Group.

Assessing The Pillars of Modern Digital Infrastructure

Seeking to better understand customer experience expectations of digital commerce, Avalara commissioned business intelligence platform PSFK to research key trends and technologies along the purchase journey. The resulting five-chapter report features Avalara customers, partners, and thought leaders.

What did we learn?

Consumers expect retailers to have ecommerce and mobile capabilities. Their expectations are high; they bank on researching each stage of the purchase journey online. Real-time accuracy and transparency are essential, as is a seamless experience.

There’s a lot at stake. Global ecommerce totaled more than $3.5 trillion in 2019. By 2023, online retail sales in the United States alone are expected to reach $969.7 billion.

To succeed in this increasingly crowded field, retailers must deliver an exceptional customer experience at all stages of the customer journey, from discovery to post-purchase support. Technology is a key component of success, helping to build trust and therefore loyalty.

Mobile has elevated expectations: Consumers count on retailers to deliver a true omnichannel experience, tailored to them, no matter how they shop. Retailers that sideline mobile risk alienating a growing portion of the market. Mobile sales have doubled since 2015 and are expected to account for 44% of ecommerce by 2024.

In short, retail today must be “digital-first, fluid, and agile,” as the current pandemic has highlighted. In recent months, retailers reliant on physical stores alone were often unable to connect with customers. Those with an established online and mobile presence could meet consumers where they were — at home or on the move.

No matter the circumstances, the more agile a retailer’s overall digital infrastructure, the better the experience for customers passing through these five stages:

Discovery
‘Store’ experience
Shopper education and assistance
Payment and tax
Fulfillment and support

Discovery

Consumers shop across all digital platforms in today’s hyper-connected world, including through social channels as well as through Alexa, Google Assistant, or Siri. Managing customer relationships is key. A dynamic outreach with visual search streams and shoppable content helps retailers rise above competitors.

‘Store’ experience

To convert browsers to buyers, ecommerce retailers need more than an online storefront; the whole shopping experience must be streamlined, secure, and increasingly, curated. An adaptive homepage and social shopping options help provide the experience consumers crave, as does augmented retail. People respond well when given the option to virtually try on products.

Shopper education and assistance

Online shoppers are increasingly coming to expect personalized support at key moments, as they might receive in a brick-and-mortar store. They value well-timed expert opinions. Authentication tools and Artificial Intelligence (AI)-powered chatbots help customers navigate product catalogs and retailers understand when human interjection is necessary.

Payment and tax

Checkout must be seamless on the front and back end. Customers are one step closer to a purchase when their payment information is automatically (and securely) provided. Other best practices include offering one-click purchase options, digital layaway options, and in-cart optimization. Currency conversions aid cross-border sales, as do accurate tax and customs calculations. To foster trust, reveal shipping, tax, and other applicable charges up front.

Fulfillment and support

What happens after a customer clicks “Buy now” is an integral part of the customer experience. Flexible delivery options, including in-store pickup and returns, are a must in the age of near-immediate gratification. AI and machine learning can help streamline logistics and reduce costs. Customer loyalty can be fostered with product setup, ongoing support, as well as programs that encourage customer evangelization.

Exceed expectations

Exceeding expectations is key to successful digital commerce. Gain deeper understanding. Get the report here.

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Welcome to BORN’s Partner series! Through this program we look to highlight thought leadership from our vast array of technology partners. Follow along using the hashtag #thisisBORN and #BORNpartner!

Today, we’re thrilled to call attention to our longtime partner, Avalara. Avalara utilizes the PFSK platform to help assess which components of modern commerce infrastructure are some of the most essential. We hope you get a broad overview in this highlight post and explore deeper at Avalara’s site for the full white paper.