Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Luxury

Retail & Consumer Products

Services

Brand Experience (Bx)

Experience Management

Service Design

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

With the new site, it was critical to improve upon Fraser Hart’s site speed and reporting process. This was tackled through the revitalization of a unified experience along with a newly instilled digital architecture.

Stunning Content

Capturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.

Copy that Charms

Fraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.

Cultivating the Experience

We harmonized content, creative, and eCommerce to deliver an enagaing, luxury experience for users.

Personalization and Merchandising

With a focus on the luxury consumer and BORN Group’s expansive expertise in the space, we were able to devise a personalized user experience that would guide customers down the path of purchase.

Solutions

Our solution delivered a world-class unified customer experience across Fraser Hart’s jewelry products and services. The brand’s mission to provide jewelry tailored to the individual tied well to personalization efforts online, and centralizing stock level management between stores which improved internal merchandising.

Outcome

Following an eCommerce migration, product sync for real-time inventory and price, ERP integration, creative, content offerings, and more, Fraser Hart was able to achieve efficiencies for not only customers but internal stakeholders as well.

Long-term Value

Fraser Hart’s digital overhaul empowered a level of personalization and merchandising that they had not seen prior. The new site will serve as a benchmark for unique luxury brands looking to achieve digital prowess and unparalleled customer experiences.

Retail & Consumer Products

Staying ahead of changing consumer demands.
Driving the digital retail revolution demands consistent innovation.

With years of experience and expertise across all verticals within the Retail and Consumer landscape, our $500M business unit supports over 90 clients across the globe. Through our extensive capabilities, we completely transform the user experience while helping clients save cost, and improve turn-around time for program launches by an average of 50%.

With consumer and retail brands in a constant state of evolution, our experience gives us the edge on delivering the richly optimized and personalized experiences expected by today’s consumer.

Fashion & Apparel

Our solutions empower fashion brands to deliver unparalleled value across the complete fiber-to-fashion lifecycle. We help retailers reduce operational costs and maximize profits with the most innovative solutions across every consumer touchpoint.

Food & Grocery

Our smart technology solutions enable a seamless farm-to-fork lifecycle and enhance convenience for shoppers. AI-driven solutions that optimize shelf-life and prolong brand choice for consumers maximize strategic goals while increasing loyalty, revenues, and profits.

Beauty & Personal Care

We co-innovate with beauty & personal care brands to create experiences that cross the digital and physical divide. Leveraging technologies such as IoT, AI, Mobility, and Analytics, we can understand beauty & personal care consumers like never before, driving incredible new ways to engage.

Industry Services

How We Help

Customer Experience (Cx)

Our Cx offering converges Creative, Content and Commerce into one digital experience to give brands the competitive edge.

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Information Tech

Leverage the technology that accelerates digital transformation.

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Enterprise Applications

Improve productivity and efficiency with solutions that enhance the entire business process.

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Evolve at speed through optimization and automation.

Retail and consumer brands have to constantly adapt to changing customer needs and behaviors.

Our team caters to these ever-evolving needs knowing that speed is key for success within this changing environment.

As a preferred partner across the full spectrum of creative and technology services, we ensure our clients achieve cost savings, optimized performance, and improved efficiencies at pace and scale.

Industry Services

Engineering & Physical Design

Reimagine manufacturing and retail service environments to improve productivity and efficiency.

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Business Process Operations

Transform operations to capture growth at every available opportunity.

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Supply Chain

Enhance and strengthen the entire supply chain with real-time end-to-end visibility.

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Data Science

Evolve faster and improve performance as an intelligent enterprise.

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Related Services

Customer Experience (Cx)

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Customer Experience (CX)

Brand Experience (Bx)

Through best-in-class people, technology and collaboration, we define and deliver the experiences that keep customers coming back for more.
Brand Experience (Bx)

Data Science & Experience

Instill data-driven intelligence across the organization to accelerate performance.
Data Science & Experience (Dx)
Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Fashion

Retail & Consumer Products

Services

Brand Experience (Bx)

Commerce Enablement

Customer Experience (Cx)

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.
Mobile-first approach

Cross-device capabilities ensured a consistently engaging experience.

Giving users the power to interact with the brand whenever, and however, they liked was integral to emphasizing Fastrack’s modern appeal.

Bold Evolutions

Striking imagery and daring design encouraged fashion-forward users to engage and act.

Immersive PDPs

Thoughtful UX and visual design allowed users to get up close and personal with products, effortlessly guiding them through the path to purchase.

future-proof development

Modernized page templates enhanced the flexibility of the site as the brand continues to expand its offerings.

Seamless Interactions

Every detail was considered and evolved for a flawless shopping experience.

Stunning Content

Capturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.

Copy that Charms

Fraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.

Fastrack

Effortlessly Cool. Always Irreverent.
Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Retail & Consumer Products

Services

Content and Creative

Customer Experience (Cx)

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Bold Evolutions

Striking imagery and daring design encouraged fashion-forward users to engage and act.

Solutions

We established a team that carried out daily support functions, as well as out-of-hours coverage. This team also covered all seasonal peaks, removing the reliance on expensive external freelance resources.

Outcome

Processed 389 master artworks for POS, banners, OOH, and press advertisements. Further translations and adaptations carried out for the UK, Belgium (Dutch & French), Denmark, France, Germany, Holland, Ireland, Italy, USA, Portugal, Spain, and Sweden.

Long-Term Value

Through consistent, high-quality production support, BORN enabled JD Sport to grow both organically and through acquisition with flex firepower during season peaks—all while managing stable budgets.
Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Retail & Consumer Products

Services

Brand Experience (Bx)

Customer Experience (Cx)

Innovation

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Bold Evolutions

Striking imagery and daring design encouraged fashion-forward users to engage and act.

Solutions

We established a team that carried out daily support functions, as well as out-of-hours coverage. This team also covered all seasonal peaks, removing the reliance on expensive external freelance resources.

Outcome

Processed 389 master artworks for POS, banners, OOH, and press advertisements. Further translations and adaptations carried out for the UK, Belgium (Dutch & French), Denmark, France, Germany, Holland, Ireland, Italy, USA, Portugal, Spain, and Sweden.

Long-Term Value

Through consistent, high-quality production support, BORN enabled JD Sport to grow both organically and through acquisition with flex firepower during season peaks—all while managing stable budgets.
Client

Fraser Hart

Project

Fraser Hart

Industry

B2B

B2C

Retail & Consumer Products

Travel & Hospitality

Services

Customer Experience (Cx)

Integration Experience

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Challenge

BORN needed to design an online experience similar to the unique experience CAG co-creates with brands. The stores within the airport operate with lean inventory for both in-store and online purchases. This challenge became the pillar of the transformation—creating a single view across stores to show real-time inventory.

Seamless Interactions

Every detail was considered and evolved for a flawless shopping experience.

Stunning Content

Capturing Fraser Hart’s unique product catalogue across all devices was pivotal in converting and delighting customers. The resulting imagery is dynamic and allows users to experience the brand without being in the store.

Copy that Charms

Fraser Hart’s expansive product offerings spanning diamonds, rings, jewelry, designer and luxury watches, required copy that not only remained true to each individual product’s heritage but also offered unification within the site. The end result captures the Fraser Hart mission flawlessly.

Personalization and Merchandising

With a focus on the luxury consumer and BORN Group’s expansive expertise in the space, we were able to devise a personalized user experience that would guide customers down the path of purchase.

Results

The website marked one of the biggest digital transformations in South East Asia, featuring marquee brands within the Beauty, Electronics, Fashion, Food, Wine & Spirits, Travel & Health categories.

Client

Fraser Hart

Project

Fraser Hart

Industry

B2C

Retail & Consumer Products

Services

Content and Creative

Background

Fraser Hart is one of the UK’s leading jewelers established in 1936 with over 40 retail shops nationwide. The brand specializes in providing bespoke jewelry and ring customization services to design unique and personalized pieces.

Brief

Fraser Hart sought to migrate to the Magento 2 platform and simultaneously reimagine their online presence through unique integrations, personalization attributes, special features, and more.

Goals

Determining the best digital solution to meet Fraser Hart’s requirements would include a multi-tenant architecture followed by enabling best-of-breed localization instances that would empower shoppers regardless of their region.

Bold Evolutions

Striking imagery and daring design encouraged fashion-forward users to engage and act.

Maintaining the John Lewis Brand Legacy

One of the key insights that came with rising to the challenge of the build was creating a methodical approach in adhering to the John Lewis Brand Guidelines that could be easily replicated.

Solutions

We established a team that carried out daily support functions, as well as out-of-hours coverage. This team also covered all seasonal peaks, removing the reliance on expensive external freelance resources.

Outcome

Processed 389 master artworks for POS, banners, OOH, and press advertisements. Further translations and adaptations carried out for the UK, Belgium (Dutch & French), Denmark, France, Germany, Holland, Ireland, Italy, USA, Portugal, Spain, and Sweden.

Long-Term Value

Through consistent, high-quality production support, BORN enabled JD Sport to grow both organically and through acquisition with flex firepower during season peaks—all while managing stable budgets.